Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a ...
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
Hector Preciado, Search Engine Marketing Associate at AdchemyGood report. I found the content to be one of the most insightful and digestable, to date, on social media and influence. The three R's are a great conceptual framework that help explain the complex interplay between social interactions, network power, technology and how those manifest themselves in the social media domain. The company summaries in the Appendix provided a good glimpse into each of their contributions, and to some extent, their value proposition. God read for anyone who wants to understand the buzz around digital influence.3 months ago
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