Device proliferation, shifting distribution channels, and the popularity of social media are driving meaningful changes in consumer behavior that affect nearly every aspect of the TV business.
In this 1-hour webinar, analyst Susan Etlinger explores the phenomenon of “TV Everywhere” and shares findings from her recent report, Data Everywhere: Lessons From Big Data in the Television Industry. She covers the drivers of this new disruption, four use cases for the data, and actionable strategies to address the challenges and opportunities created by this new source of insight.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-data-everywhere-lessons-from-big-data-in-the-tv-industry-by-altimeter-group-37470543 or download the full research report at: http://bit.ly/altimeter-report-big-data-tv.
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