• Share
  • Email
  • Embed
  • Like
  • Private Content
[Report] Social Media Education for Employees, by Charlene Li and Ed Terpening
 

[Report] Social Media Education for Employees, by Charlene Li and Ed Terpening

on

  • 11,302 views

The average corporate social business program was established more than three years ago, and dedicated social media staff now span at least 13 departments. Yet those without “social” in their ...

The average corporate social business program was established more than three years ago, and dedicated social media staff now span at least 13 departments. Yet those without “social” in their title — from the functional manager to the subject matter expert — often lack an understanding of the organization’s social business strategy, let alone how to use social media safely or effectively.

Through interviews with companies such as ARAMARK, RadioShack, and Kaiser Permanente, Altimeter Group has identified a four-component, roles-based approach to help organizations design their education strategy and curriculum — and a checklist of action steps to launch, and scale, this business program.

With a social media education program in place, companies can achieve two primary business objectives: 1) reduce social media risk, and 2) activate employees for engagement and advocacy.

To download and read the report, go to: http://bit.ly/social-media-education

Statistics

Views

Total Views
11,302
Views on SlideShare
5,394
Embed Views
5,908

Actions

Likes
32
Downloads
488
Comments
2

20 Embeds 5,908

http://www.altimetergroup.com 2965
http://www.charleneli.com 1843
http://ontherecordpodcast.com 574
http://complysocially.com 159
http://www.scoop.it 103
https://twitter.com 65
http://trantastico.tumblr.com 55
https://www.rebelmouse.com 45
http://altimeterdev.com 42
http://www.ontherecordpodcast.com 14
http://silverreader.com 13
http://ponderingnurseeducation.wordpress.com 12
http://otro.cms.ipressroom.com 6
http://translate.googleusercontent.com 6
http://www.google.fr 1
http://qa.altimetergroup.com 1
https://www.google.com 1
http://www.linkedin.com 1
http://www.google.com.au 1
http://feedly.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment