• Share
  • Email
  • Embed
  • Like
  • Private Content
[Report] Social Data Intelligence, by Susan Etlinger

[Report] Social Data Intelligence, by Susan Etlinger



According to Altimeter Group research, the average enterprise-class company owns 178 social media accounts, while 13 departments—from marketing to customer support to legal-- actively engage in ...

According to Altimeter Group research, the average enterprise-class company owns 178 social media accounts, while 13 departments—from marketing to customer support to legal-- actively engage in social media.

Yet social media— and as a result, social data— are still largely isolated from business-critical enterprise data sourced from platforms such as Customer Relationship Management, Business Intelligence and market research.

This lack of a holistic view of social signals in the context of other enterprise and external data can lead to partially-informed decisions, missed opportunity, and increased risk and cost, as the organization makes decisions without the benefit of critical input from external constituencies.

In this Altimeter Group research report reflecting input from 35 enterprise-class organizations and technology ecosystem contributors, industry analyst Susan Etlinger lays out an imperative for Social Data Intelligence, identifying key dimensions that organizations must understand, pragmatic steps they can take toward mature integration, and how successful businesses are already using social data in the context of other critical enterprise data to drive measurable value throughout the organization.



Total Views
Views on SlideShare
Embed Views



50 Embeds 11,493

http://www.altimetergroup.com 6077
http://susanetlinger.wordpress.com 1795
http://holtz.com 1431
https://twitter.com 493
http://anametrix.com 384
http://jessgroopman.wordpress.com 241
http://knowledgebishop.com 230
http://rfactr.socialports.com 170
http://artyco-sharepoint 128
http://www.tellagence.com 100
http://berardolivier-time2change2.blogspot.fr 76
http://www.atomagents.com 64
http://fandommarketing.com 42
https://www.rebelmouse.com 40
http://cloud.feedly.com 37
http://www.scoop.it 31
http://cosimoaccoto.wordpress.com 22
http://staging.pulsarplatform.com 20
http://feeds.feedburner.com 19
http://targetedgroup.socialports.com 13
http://translate.googleusercontent.com 12
http://yourdashboards.com 7
http://berardolivier-time2change2.blogspot.com 6
http://berardolivier-time2change2.blogspot.ru 6
http://berardolivier-time2change2.blogspot.co.uk 5
http://altimeterdev.com 4
http://pricepoints.wordpress.com 4
http://atomagents.com 3
http://plus.url.google.com 3
http://berardolivier-time2change2.blogspot.in 3
http://berardolivier-time2change2.blogspot.be 3
http://www.bernardfrancis.com 3
http://newsblur.com 2
http://www.365dailyjournal.com 2
http://webcache.googleusercontent.com 2
http://feedly.com 1
http://www.twylah.com 1
http://kred.com 1
https://www.google.ca 1 1
http://feeds.lesbenito.com 1 1
http://berardolivier-time2change2.blogspot.com.es 1
https://www.facebook.com 1
http://berardolivier-time2change2.blogspot.it 1
http://www.newsblur.com 1
http://digg.com 1
https://www.google.com 1
http://berardolivier-time2change2.blogspot.ca 1
http://www.hanrss.com 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.


15 of 5 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment