[Report] Social Data Intelligence, by Susan Etlinger
 

[Report] Social Data Intelligence, by Susan Etlinger

on

  • 25,710 views

According to Altimeter Group research, the average enterprise-class company owns 178 social media accounts, while 13 departments—from marketing to customer support to legal-- actively engage in ...

According to Altimeter Group research, the average enterprise-class company owns 178 social media accounts, while 13 departments—from marketing to customer support to legal-- actively engage in social media.

Yet social media— and as a result, social data— are still largely isolated from business-critical enterprise data sourced from platforms such as Customer Relationship Management, Business Intelligence and market research.

This lack of a holistic view of social signals in the context of other enterprise and external data can lead to partially-informed decisions, missed opportunity, and increased risk and cost, as the organization makes decisions without the benefit of critical input from external constituencies.

In this Altimeter Group research report reflecting input from 35 enterprise-class organizations and technology ecosystem contributors, industry analyst Susan Etlinger lays out an imperative for Social Data Intelligence, identifying key dimensions that organizations must understand, pragmatic steps they can take toward mature integration, and how successful businesses are already using social data in the context of other critical enterprise data to drive measurable value throughout the organization.

Statistics

Views

Total Views
25,710
Views on SlideShare
13,909
Embed Views
11,801

Actions

Likes
68
Downloads
1,147
Comments
5

52 Embeds 11,801

http://www.altimetergroup.com 6184
http://susanetlinger.wordpress.com 1817
http://holtz.com 1552
https://twitter.com 502
http://anametrix.com 408
http://jessgroopman.wordpress.com 245
http://knowledgebishop.com 233
http://rfactr.socialports.com 170
http://artyco-sharepoint 136
http://www.tellagence.com 104
http://berardolivier-time2change2.blogspot.fr 76
http://www.atomagents.com 64
http://fandommarketing.com 42
https://www.rebelmouse.com 41
http://cloud.feedly.com 37
http://www.scoop.it 31
http://cosimoaccoto.wordpress.com 22
http://staging.pulsarplatform.com 20
http://feeds.feedburner.com 19
http://targetedgroup.socialports.com 13
http://translate.googleusercontent.com 13
http://yourdashboards.com 7
http://berardolivier-time2change2.blogspot.com 6
http://berardolivier-time2change2.blogspot.ru 6
http://atomagents.com 5
http://berardolivier-time2change2.blogspot.co.uk 5
http://altimeterdev.com 4
http://pricepoints.wordpress.com 4
http://berardolivier-time2change2.blogspot.in 3
http://berardolivier-time2change2.blogspot.be 3
http://plus.url.google.com 3
http://www.bernardfrancis.com 3
http://newsblur.com 2
http://www.365dailyjournal.com 2
http://webcache.googleusercontent.com 2
http://10.30.26.80 1
https://www.google.ca 1
http://digg.com 1
http://feeds.lesbenito.com 1
http://feedly.com 1
http://10.200.163.160 1
http://new.yourdashboards.com 1
http://www.hanrss.com 1
https://www.facebook.com 1
http://berardolivier-time2change2.blogspot.com.es 1
http://berardolivier-time2change2.blogspot.it 1
http://www.twylah.com 1
http://kred.com 1
https://www.google.com 1
http://berardolivier-time2change2.blogspot.ca 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment