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[Report] Data Everywhere: Lessons from Big Data in the Television Industry, by Altimeter Group

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Device proliferation, shifting distribution channels, and the popularity of social media are driving meaningful changes in consumer behavior that affect nearly every aspect of the TV business. …

Device proliferation, shifting distribution channels, and the popularity of social media are driving meaningful changes in consumer behavior that affect nearly every aspect of the TV business.

This report explores the phenomenon of “TV Everywhere," and includes research on the drivers of this new disruption, four use cases, and actionable strategies to address the challenges and opportunities.

Download the full report at: http://bit.ly/altimeter-report-big-data-tv

Published in Technology , Business
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