SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Private Content

[Webinar] How to Rebalance for Content as Part of the New Marketing Equation, with Rebecca Lieb and Jeremiah Owyang

by on Apr 26, 2012

  • 4,491 views

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now or later, when ...

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now or later, when the battle for attention may become even more difficult than it currently is.

In follow-up to its recent report, "Content: The New Marketing Equation," this webinar from Altimeter Group’s Rebecca Lieb and Jeremiah Owyang introduces a five-step content maturity model, complete with real-world case examples that illustrate each phase. This model will guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations will also be covered in the webinar.

You can view and download Rebecca's report, "Content: The New Marketing Equation," here: http://www.altimetergroup.com/research/reports/content-the-new-marketing-equation

Statistics

Views

Total Views
4,491
Views on SlideShare
2,816
Embed Views
1,675

Actions

Likes
14
Downloads
0
Comments
0

5 Embeds 1,675

http://www.rebeccalieb.com 1384
http://www.altimetergroup.com 288
https://wiki.inovex.de 1
http://ranksit.com 1
https://blackboard.cmich.edu 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment