• Share
  • Email
  • Embed
  • Like
  • Private Content
[Report] Content: The New Marketing Equation, by Rebecca Lieb
 

[Report] Content: The New Marketing Equation, by Rebecca Lieb

on

  • 104,414 views

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when ...

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.

Statistics

Views

Total Views
104,414
Views on SlideShare
54,175
Embed Views
50,239

Actions

Likes
194
Downloads
4,424
Comments
23

196 Embeds 50,239

http://www.web-strategist.com 13540
http://www.altimetergroup.com 6900
http://www.briansolis.com 5412
http://contentmarketinginstitute.com 3304
http://www.rebeccalieb.com 3107
http://www.contentmarketinginstitute.com 2090
http://ameblo.jp 1928
http://neilsanderson.com 1856
http://thedigitalanalyst.com 1719
http://thecontentlab.icrossing.com 1517
http://www.seojapan.com 976
http://feeds.feedburner.com 958
http://socialmediatoday.com 783
http://www.chalifour.net 642
http://www.scoop.it 570
http://lonewolflibrarian.wordpress.com 486
http://www.yourbusinesschannel.com 325
http://www.maxx-online.eu 231
http://heidicohen.com 226
http://intranet.nzpost.co.nz 176
http://storytelleruprising.com 146
http://makemobilework.wordpress.com 142
http://kmfnow.com 130
http://baileyburk.com 127
http://work.loughlinonolan.com 125
http://www.modernmarketinguniversity.com 122
http://mikegeraci.tumblr.com 120
https://twimg0-a.akamaihd.net 117
http://www.twylah.com 116
http://steinbroeder.blogspot.com 114
http://www.der-bank-blog.de 109
http://www.tudomudou.com 107
http://thelemongroup.net 106
http://feedly.com 101
http://www.cc-chapman.com 68
http://rebeccaakoch.wordpress.com 67
http://kg.kineticglue.com 58
http://translate.googleusercontent.com 57
http://fcexp.posterous.com 55
http://shuffleware.wordpress.com 51
http://flipthemedia.com 47
http://altimeterdev.com 47
http://createyournextcustomer.techweb.com 46
http://jvwinc.net 45
http://www.feedspot.com 45
http://servedfreshmedia.net 45
http://shunkun.tumblr.com 38
http://quickbrown.blogspot.co.nz 37
http://www.steinbroeder.blogspot.com 37
http://s.ameblo.jp 37
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 23 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • nice

    Hi .

    I am Libor from Czech republick. We have a new project on MLM wich start
    on 1.3.2013.

    But you can registred people now! It's now free entery. Please share it
    and create team. You can be in start of new big project. And I need some
    interest people as u.

    http://www.joinsomethingnew.com/pl/Libor

    Thx,
    Are you sure you want to
    Your message goes here
    Processing…
  • I want more knowledge please
    Are you sure you want to
    Your message goes here
    Processing…
  • Thank you I'm interested to be gauged more
    Are you sure you want to
    Your message goes here
    Processing…
  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.

    mercy_hassan22@yahoo.in

    =====================================================================

    Hello
    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.

    mercy_hassan22@yahoo.in
    Are you sure you want to
    Your message goes here
    Processing…
  • Sorry I missed the Webinar (I'll need to watch the recording)... I've found the report to be very informative, and I've directed a number of people to it. In fact, I'm hosting a Webinar next week on Content Marketing with Michael Moon of GISTICS, and I believe I'll add a link to this report in the registration confirmation.
    Are you sure you want to
    Your message goes here
    Processing…

110 of 23 previous next

Post Comment
Edit your comment