[Report] A Framework for Social Analytics: Including 6 Use Cases for Social Media Measurement, by Susan Etlinger
 

[Report] A Framework for Social Analytics: Including 6 Use Cases for Social Media Measurement, by Susan Etlinger

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This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. ...

This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the key challenges of social data, proposes a value-based framework for social analytics, and recommends clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action — both today and in the longer term.

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