From the July 18, 2013 Marketing Cloud virtual conference, “B2B Marketing & Sales TRENDS”
Alteryx session: “Using Analytics to Drive Customer Insight, Profitability & Loyalty”
The fastest path to customer insight and loyalty requires a new, more rapid-fire but thorough approach to customer analytics – with support for comprehensive data blending, the ability to easily combine your own data with third-party demographics and segmentation data, and a smarter way to perform statistical, spatial and predictive analytics without complex coding. In this presentation you will learn how any data analyst can use analytics tools to get a complete view of the customer. You will also see the results of a recent survey that reveals:
- Which sources of data provide the most insight into customer preferences and future behavior?
- How does this insight drive measurable improvements in sales, customer retention, operational efficiency and brand loyalty?
- What are the biggest technical and operational challenges that inhibit analytic decision making, and how can they be overcome?
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