Teradata big analytics roadshow data driven marketing by alteryx


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Data-Driven Marketing: Hear Customers Speak Through Their Data with Alteryx & Teradata UDA

Alteryx Deck presented by Rick Schultz, SVP Marketing at the Teradata Big Analytics San Franciso on May 1st 2013.

Learn how Alteryx is helping with:

1) Driving Better Decisions with Customer Analytics
2) Customer Analytics with All the Relevant Data
3) Humanizing Big Data Through Analytics

Published in: Technology, Business
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  • Visual Workflow
  • Bullet 3 – access data in Teradata Labs, join with other datasets, to create ad-hoc datasets and analysis
  • Alteryx lets you publish analytics apps in an online gallery.New analytics apps can be rapidly deployedApps point back to UDA for processing and governanceEnables business users to leverage UDA without burdening IT
  • Over 200 customers already use Alteryx to solve their strategic analytics and Big Data challenges. These are just a selection of the customers using Alteryx today to drive business process as varied as customer churn reduction, hyper-local merchandizing or menu optimization, retail site selection or even multi-million row data blending. Alteryx has also been recognized as a important player in the Big Data analytics and sophisticated analytics space by Ventana and Wikibon
  • Teradata big analytics roadshow data driven marketing by alteryx

    1. 1. 1© 2013 Alteryx, Inc.Data-Driven Marketing:Hear CustomersSpeak ThroughTheir DataRick SchultzSVP MarketingTeradata Big AnalyticsSan FranciscoMay 1, 2013
    2. 2. 2© 2013 Alteryx, Inc.1. Driving Better Decisions with Customer Analytics2. Customer Analytics with All the Relevant Data3. Humanizing Big Data Through AnalyticsHear Customers Speak Through Their DataData-Driven Marketing with Alteryx & Teradata UDA
    3. 3. 3© 2013 Alteryx, Inc.Questions That Keep Us Up At NightWhich Channels areperforming best?What is the bestcross-sell campaignfor this segment?Which prospectsshould I target forthis campaign?What interactionsare most likely tocause churn?Which is ourmost profitablesegment?How do Imove them topurchasefaster?
    4. 4. 4© 2013 Alteryx, Inc.But…Our Picture of the Customeris Not Getting Any Clearer
    5. 5. 5© 2013 Alteryx, Inc.CloudData“I just want tounderstand what weshould be doing…”
    6. 6. 6© 2013 Alteryx, Inc.
    7. 7. 7© 2013 Alteryx, Inc.
    8. 8. 8© 2013 Alteryx, Inc.Traditional Solution Equation for360 Degree Customer ProjectLarge IT DataProjectMultiple Tools Lots of TimeFail
    9. 9. 9© 2013 Alteryx, Inc.A Better Way to Solve The ChallengeData ArtisanCapabilities of Data Scientist thatDrive Largest Value TodayMarketing orCustomer Analyst
    10. 10. 10© 2013 Alteryx, Inc.Customer AnalyticsStarts Key Strategic DecisionsUnify picture by blendingdata across all channelsImprove targeting, growth &customer profitability withsophisticated analyticsEmpower decision-makerswith analytic apps123
    11. 11. 11© 2013 Alteryx, Inc.Big Data is Great, But Context is King
    12. 12. 12© 2013 Alteryx, Inc.Rapid design ofpredictiveanalytics withunique spatialunderstandingAnalyzeApp&DataAll RelevantDataEnrichPackagedMarket &Customer DataConsumerizethe use ofsophisticatedanalyticsAlteryx Strategic Analytics Platform(+ Tableau Output)Utilize &Integrate anydata source,Design ananalytic workflowIntegrate
    13. 13. 13© 2013 Alteryx, Inc.Sophisticated Analytics Made EasyAnalytic Workflow Designed by Data Artisan
    14. 14. 14© 2013 Alteryx, Inc.Empower Decision MakersGallery Apps Provide Task Driven Access to All Relevant Datahttp://gallery.alteryx.com
    15. 15. 15© 2013 Alteryx, Inc.DEMONSTRATION:Alteryx Overview
    16. 16. 16© 2013 Alteryx, Inc.Alteryx & Teradata Unified Data Architecture (UDA)Easy to BuildAnalytic Apps,Data Sets forVisualizationVisual Workflow forData Integration toenable/leverageUnified DataArchitectureData Blending &MovementAnalytics Creation &ConsumptionDISCOVERYPLATFORMCAPTURE | STORE | REFINEINTEGRATEDDATAWAREHOUSETeradata Unified Data ArchitectureIn-Database AnalyticsData Blending
    17. 17. 17© 2013 Alteryx, Inc.Visual Workflow for Data Blending & EnrichmentVisual workflow formoving and blending dataacross UDAUnique packaged data forenrichment of customer,marketing and sales dataEasily enable businessanalysts with TeradataLabs to access analyticdataset
    18. 18. 18© 2013 Alteryx, Inc.Easy to Use, Drag-and-Drop for the LOB AnalystRunEnable line of businessanalyst to get full valueof UDAIndependent creation ofsophisticated analyticswith no coding oradditional resourcesSingle workflow for datablending, analytics anddelivering business output
    19. 19. 19© 2013 Alteryx, Inc.Tap into UDA’s Analytical CapabilitiesCreate workflows andapps that maximizeanalytic capabilities ofUDAMaximize performance ofanalytics through indatabase analyticsDeep support for Asteranalytic functions enableUDA wide analyticsInDatabaseAnalyticsAsterAnalyticFunctionsSimpleAnalyticCreationAnalyticApplicationsSQL-MapReduceTeradataSQL
    20. 20. 20© 2013 Alteryx, Inc.Faster, Easier Aster n-Path AnalysisDiscover n-Path for purchase,churn or other use casesEnables expert users to accessthe underlying codeEncoded as drag and dropmacros for business users
    21. 21. 21© 2013 Alteryx, Inc.DEMONSTRATION:Alteryx & TeradataUnified Data Architecture
    22. 22. 22© 2013 Alteryx, Inc.
    23. 23. 23© 2013 Alteryx, Inc.Alteryx Adoption and Customer Success"Top 10 Big DataPure Plays"
    24. 24. 24© 2013 Alteryx, Inc.Real World Customer Analytics with AlteryxCustomer Video Featuring:
    25. 25. 25© 2013 Alteryx, Inc.
    26. 26. 26© 2013 Alteryx, Inc. Driving Better Decisions with Customer Analytics Customer Analytics with All the Relevant Data Humanizing Big Data Through AnalyticsHear Customers Speak Through Their DataData-Driven Marketing with Alteryx & Teradata UDA
    27. 27. 27© 2013 Alteryx, Inc.Next StepsCome See Us In theExhibit Hall&Visitwww.alteryx.com/teradataThank You!
    28. 28. 28© 2013 Alteryx, Inc.• Customer Analytics• Big Data Analytics• Customer data• Strategic analytics• Predictive analytics• Analytics Gallery• Big Data Analytics• Humanizing Big Data• Cosumerizing Big DataKey Terms• Alteryx• Teradata• Teradata UDA• Teradata Roadshow• Alteryx Analytics Gallery• Rick Schultz• Kroger• Michaels• TBC