From the July 25, 2013 Big Analytics 2013 Roadshow in Dallas
Alteryx session on Data Driven Marketing track: “Hear Customers Speak Through Their Data”
What if you could deliver sophisticated analytics to your line of business analysts and decision makers, including customer and marketing teams, regardless of their data or coding skills? What if you could get those insights to capitalize on opportunities when they are still in front of you – and predict outcomes instead of just reporting information?
This presentation will review the results of a recent survey on customer analytics that reveals:
- Which sources of data provide the most insight into customer preferences and future behavior?
- How does this insight drive measurable improvements in sales, customer retention, operational efficiency and brand loyalty?
- What are the biggest technical and operational challenges that inhibit analytic decision making, and how can they be overcome?