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Tableau conference 2012  - alteryx presentation
 

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Turbocharge Your Tableau & Humanize Big Data with Alteryx Strategic Analytics

Turbocharge Your Tableau & Humanize Big Data with Alteryx Strategic Analytics

Alteryx and Optimum Lightpath's Kim Carrico present Tableau & Alteryx Integration at Tableau 2012 conference.

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  • Strategic Analytics Require A Deep Understanding of the Customer and Where They Are
  • Predictive ModelingLinear / logistic regressionStepwise variable selectionDecision trees / random forestsClustering/GroupingK-centroids clusteringHierarchical clusteringData Investigation“All-in-one” field reportField association analysisAdvanced scatterplotsBox and whisker plotsData preparationOversample a field and level of interestCreate random subsamples
  • Block groups, zip codes, counties, calculated drive time areas, etc..

Tableau conference 2012  - alteryx presentation Tableau conference 2012 - alteryx presentation Presentation Transcript

  • Turbocharge Your Tableau& Humanize Big Datawith Alteryx Strategic Analytics PRESENTED BY Rick Schultz, SVP Marketing, Alteryx Richard Snow, Technical Acct Manager, Alteryx Kim Carrico, Director Analytics, Optimum Lightpath
  • Agenda• The Big Data Dilemma• Alteryx and Tableau Integration• Demonstration of Alteryx & Tableau Together• Joint Customer: Optimum Lightpath• Questions? ©2011 ©2012 Tableau Software Inc. All rights reserved.
  • The Buzz Around Big Data Continues…
  • …And For Good Reason: New Sources of Relevant Information Device Generated Data Cloud Applications Social MediaClickStreams/ Log Files
  • Still Too Difficult to Make the Right Decisions Cloud Un-Structured Data Content “I just want to understand what we should be doing….”
  • Focus Has Been on Wrong Issues Volume Velocity Value? $ Variety
  • More Employees Need Big Data Insight 77% agree more employees with big data insight = informed decisions 74% say more data shared = more effective decisions Full report at www.alteryx.comSource= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012)
  • Leaders Rate Own Big Data Capabilities Source= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012)
  • Business Analysts Can Help Close the Gap Capabilities of Data Scientistthat Drive Largest Value Today Business or Data Analyst Data Artisan
  • What’s Required to Close the GapFor Business Analysts and Data Artisans Make Big Data Easy: access, enrich, and integrate it with the rest of your data Put it in the Hands of Business People Perform Predictive and Spatial Analytics without a lot of codingFor Business Decision MakersEasily Consumable Analytics (Apps and Visualizations)Ability to Ask Different QuestionsAnalysis of All the Relevant Data – Together and In Context
  • Data Integration & Analytic WorkflowAll Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Integrate any data Rapid design of source predictive analytics with unique spatial understanding
  • Create, Publish & Run Analytic Apps in Cloud Private or Public Cloud Analytic OutputPublish Analytic App Run App Assemble & Analytic Apps
  • Tableau Visualization – DW, Excel, Big Data Tableau Visualization Tableau Visualization Explore in
  • What if there were a better way to…1. Create the Analytic Dataset for Tableau2. Include Advanced Analytics for Use within Tableau3. Produce Analytic Apps that output Tableau Dataset
  • #1 Create the Analytic Dataset for Tableau• Integration, Data Quality & Enrichment ©2012 Tableau Software Inc. All rights reserved.
  • Data Quality Tools Inside Alteryx Designer
  • Data Enrichment Within Alteryx Market Data Provided Out of the Box Household Firmographics Spatial Segmentation Population & Census
  • Data Integration & Analytic WorkflowAll Relevant Data Packaged Market & Customer Data Enrich Analytic Dataset Data Quality Integrate Integrate Any Data Source Enforce Enforce Data Quality & Design Analytic Workflow
  • Getting the Analytic Dataset into Tableau Data Warehouse Tableau Visualization Explore in Tableau Database Push IntoOption 1 Spreadsheet or File Tableau Visualization Explore in Tableau Tableau PushOption 2 Into
  • #2 Include Advanced Analytics forTableau Predictive and Spatial Analytics for• Perform Visualizations ©2012 Tableau Software Inc. All rights reserved.
  • Making Predictive Analytics Practical Tableau Visualization Create Analytic Dataset Visualize in Tableau
  • Deep Spatial & Location Analytics Tableau Visualization Create Analytic Dataset Visualize in TableauPerform Spatial Processing
  • #3 Produce Analytic Apps that output TableauDataset• Future planned support for Tableau’s native file format ©2012 Tableau Software Inc. All rights reserved.
  • Today: Create & Share Analytic Apps in Cloud Private or Public Cloud Analytic OutputPublish Analytic App Run App Assemble & Analytic Apps
  • Future: App Output in Tableau File Format Alteryx Designer & Analytic Apps Tableau Visualizationsin Private or Public Cloud To Create & Use Visualizations Output Directly to Tableau
  • Demo: Data Integration & Analytics for TableauURL: http://gallery.alteryx.com/#!app/Polygon-for-Tableau/50739a947ae24a0a6c313e04 ©2012 Tableau Software Inc. All rights reserved.
  • Customer Use Case: Optimum Lightpath ©2012 Tableau Software Inc. All rights reserved.
  • Customer TestimonialKimberly CarricoDirector , Market Planning and Analysis“We provide people with network andtechnology solutions to run their organizationsmore effectively”
  • The Ask Ring 4 Outbound Call Ring Ring 3 5 InformationRing Ring Customer Tickets 2 6 Ring Ring 1 7 System Data Services
  • Our Plan Network DataRemedy Information Alteryx Tableau Dashboard Outbound Information
  • Alteryx
  • Ring View 2 Hrs
  • Tableau Dashboard
  • What we Have Done?• Ability to pull together multiple sources of data to create an end to end view of the company.• Creation of a DataMart, building our FDR.• Automation of data tables• Automatic Updates of Tableau Dashboards• Senior Executive Reports via Email• Real Time views into our network systems• Drive Time data for our Sales Reps• Predictive Models• Sales Force Dashboarding via SF Connect
  • Kimberly CarricoDirector , Market Planning and Analysis
  • Adoption of Alteryx Across Industries Marketing Modelg & Cable/ Data Service Restaurants Technology Broadband Consulting Retail Consulting Telecom Providers Analytics Modling & Consumer Modling & Data Real Estate Products Government Technology Financial Consulting Auto Analytics Analytics
  • In Summary• Alteryx and Tableau Share Common Focus on Empowering Business Analysts and Users• Alteryx Helps Tableau Customers Today: • Create the analytic dataset for Tableau • Include advanced analytics for use within Tableau• Future Product Integration  Produce Analytic Apps That Output Native Tableau File Format ©2012 Tableau Software Inc. All rights reserved.
  • For More Info or to Try Alteryx Learn More or Get Trial: www.alteryx.com Visit the Analytics Gallery: gallery.alteryx.com
  • Come See Us at Inspire 2013 March 5-7, 2013 Phoenix Sheraton Downtown Hotel Learn More at: www.alteryx.com/inspire Keynote by Paul DePodesta of Moneyball
  • Questions? ©2012 Tableau Software Inc. All rights reserved.
  • Key Terms• Big Data • Alteryx• Big Data Analytics • Tableau• Big Data Analysis • Optimal LightPath• Humanizing Big Data • Rick Schultz• Strategic Analytics • Richard Snow• Predictive Analytics • Kim Caricco• Data Scientist • Analytics Gallery• Data Artisan • Alteryx Gallery• Data Analyst • Humanizing Big Data• Big Data Gap • Tableau integration• Unstructured data • Tableau conference• Analytics Platform• Unstructured Data ©2012 Tableau Software Inc. All rights reserved.