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Turbocharge Your Tableau& Humanize Big Datawith Alteryx Strategic Analytics                PRESENTED BY            Rick Sc...
Agenda• The Big Data Dilemma• Alteryx and Tableau Integration• Demonstration of Alteryx & Tableau Together• Joint Customer...
The Buzz Around Big Data Continues…
…And For Good Reason:   New Sources of Relevant Information         Device Generated Data   Cloud Applications            ...
Still Too Difficult to Make the Right Decisions                               Cloud  Un-Structured                Data    ...
Focus Has Been on Wrong Issues Volume             Velocity                                 Value?                         ...
More Employees Need Big Data Insight                 77% agree more employees with               big data insight = inform...
Leaders Rate Own Big Data Capabilities     Source= Big Data and The Democratisation of Decisions Report by     The Economi...
Business Analysts Can Help Close the Gap Capabilities of Data Scientistthat Drive Largest Value Today  Business or Data An...
What’s Required to Close the GapFor Business Analysts and Data Artisans Make Big Data Easy: access, enrich, and integrate ...
Data Integration & Analytic WorkflowAll Relevant Data                                                               Packag...
Create, Publish & Run Analytic Apps in Cloud                         Private or Public Cloud             Analytic OutputPu...
Tableau Visualization – DW, Excel, Big Data                                       Tableau Visualization               Tabl...
What if there were a better way to…1. Create the Analytic Dataset for Tableau2. Include Advanced Analytics for Use within ...
#1 Create the Analytic Dataset for Tableau• Integration, Data Quality & Enrichment                                        ...
Data Quality Tools Inside Alteryx Designer
Data Enrichment Within Alteryx                Market Data Provided Out of the Box  Household                  Firmographic...
Data Integration & Analytic WorkflowAll Relevant Data                                                                     ...
Getting the Analytic Dataset into Tableau                       Data Warehouse                      Tableau Visualization ...
#2 Include Advanced Analytics forTableau Predictive and Spatial Analytics for• Perform  Visualizations                    ...
Making Predictive Analytics Practical                                                             Tableau Visualization   ...
Deep Spatial & Location Analytics                                                                              Tableau Vis...
#3 Produce Analytic Apps that output TableauDataset• Future planned support for Tableau’s native file  format             ...
Today: Create & Share Analytic Apps in Cloud                       Private or Public Cloud             Analytic OutputPubl...
Future: App Output in Tableau File Format    Alteryx Designer &       Analytic Apps                                       ...
Demo: Data Integration & Analytics for TableauURL: http://gallery.alteryx.com/#!app/Polygon-for-Tableau/50739a947ae24a0a6c...
Customer Use Case: Optimum Lightpath                               ©2012 Tableau Software Inc. All rights reserved.
Customer TestimonialKimberly CarricoDirector , Market Planning and Analysis“We provide people with network andtechnology s...
The Ask                Ring                 4                                       Outbound Call  Ring                   ...
Our Plan   Network DataRemedy Information                          Alteryx   Tableau Dashboard   Outbound Information
Alteryx
Ring View            2 Hrs
Tableau Dashboard
What we Have Done?• Ability to pull together multiple sources of data  to create an end to end view of the company.• Creat...
Kimberly CarricoDirector , Market Planning and Analysis
Adoption of Alteryx Across Industries   Marketing                Modelg &        Cable/    Data    Service     Restaurants...
In Summary• Alteryx and Tableau Share Common Focus on  Empowering Business Analysts and Users• Alteryx Helps Tableau Custo...
For More Info or to Try Alteryx                 Learn More or Get Trial:                 www.alteryx.com                 V...
Come See Us at Inspire 2013                                    March 5-7, 2013                                       Phoen...
Questions?             ©2012 Tableau Software Inc. All rights reserved.
Key Terms•   Big Data               •   Alteryx•   Big Data Analytics     •   Tableau•   Big Data Analysis      •   Optima...
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Tableau conference 2012 - alteryx presentation

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Turbocharge Your Tableau & Humanize Big Data with Alteryx Strategic Analytics

Alteryx and Optimum Lightpath's Kim Carrico present Tableau & Alteryx Integration at Tableau 2012 conference.

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  • Strategic Analytics Require A Deep Understanding of the Customer and Where They Are
  • Predictive ModelingLinear / logistic regressionStepwise variable selectionDecision trees / random forestsClustering/GroupingK-centroids clusteringHierarchical clusteringData Investigation“All-in-one” field reportField association analysisAdvanced scatterplotsBox and whisker plotsData preparationOversample a field and level of interestCreate random subsamples
  • Block groups, zip codes, counties, calculated drive time areas, etc..
  • Transcript of "Tableau conference 2012 - alteryx presentation"

    1. 1. Turbocharge Your Tableau& Humanize Big Datawith Alteryx Strategic Analytics PRESENTED BY Rick Schultz, SVP Marketing, Alteryx Richard Snow, Technical Acct Manager, Alteryx Kim Carrico, Director Analytics, Optimum Lightpath
    2. 2. Agenda• The Big Data Dilemma• Alteryx and Tableau Integration• Demonstration of Alteryx & Tableau Together• Joint Customer: Optimum Lightpath• Questions? ©2011 ©2012 Tableau Software Inc. All rights reserved.
    3. 3. The Buzz Around Big Data Continues…
    4. 4. …And For Good Reason: New Sources of Relevant Information Device Generated Data Cloud Applications Social MediaClickStreams/ Log Files
    5. 5. Still Too Difficult to Make the Right Decisions Cloud Un-Structured Data Content “I just want to understand what we should be doing….”
    6. 6. Focus Has Been on Wrong Issues Volume Velocity Value? $ Variety
    7. 7. More Employees Need Big Data Insight 77% agree more employees with big data insight = informed decisions 74% say more data shared = more effective decisions Full report at www.alteryx.comSource= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012)
    8. 8. Leaders Rate Own Big Data Capabilities Source= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012)
    9. 9. Business Analysts Can Help Close the Gap Capabilities of Data Scientistthat Drive Largest Value Today Business or Data Analyst Data Artisan
    10. 10. What’s Required to Close the GapFor Business Analysts and Data Artisans Make Big Data Easy: access, enrich, and integrate it with the rest of your data Put it in the Hands of Business People Perform Predictive and Spatial Analytics without a lot of codingFor Business Decision MakersEasily Consumable Analytics (Apps and Visualizations)Ability to Ask Different QuestionsAnalysis of All the Relevant Data – Together and In Context
    11. 11. Data Integration & Analytic WorkflowAll Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Integrate any data Rapid design of source predictive analytics with unique spatial understanding
    12. 12. Create, Publish & Run Analytic Apps in Cloud Private or Public Cloud Analytic OutputPublish Analytic App Run App Assemble & Analytic Apps
    13. 13. Tableau Visualization – DW, Excel, Big Data Tableau Visualization Tableau Visualization Explore in
    14. 14. What if there were a better way to…1. Create the Analytic Dataset for Tableau2. Include Advanced Analytics for Use within Tableau3. Produce Analytic Apps that output Tableau Dataset
    15. 15. #1 Create the Analytic Dataset for Tableau• Integration, Data Quality & Enrichment ©2012 Tableau Software Inc. All rights reserved.
    16. 16. Data Quality Tools Inside Alteryx Designer
    17. 17. Data Enrichment Within Alteryx Market Data Provided Out of the Box Household Firmographics Spatial Segmentation Population & Census
    18. 18. Data Integration & Analytic WorkflowAll Relevant Data Packaged Market & Customer Data Enrich Analytic Dataset Data Quality Integrate Integrate Any Data Source Enforce Enforce Data Quality & Design Analytic Workflow
    19. 19. Getting the Analytic Dataset into Tableau Data Warehouse Tableau Visualization Explore in Tableau Database Push IntoOption 1 Spreadsheet or File Tableau Visualization Explore in Tableau Tableau PushOption 2 Into
    20. 20. #2 Include Advanced Analytics forTableau Predictive and Spatial Analytics for• Perform Visualizations ©2012 Tableau Software Inc. All rights reserved.
    21. 21. Making Predictive Analytics Practical Tableau Visualization Create Analytic Dataset Visualize in Tableau
    22. 22. Deep Spatial & Location Analytics Tableau Visualization Create Analytic Dataset Visualize in TableauPerform Spatial Processing
    23. 23. #3 Produce Analytic Apps that output TableauDataset• Future planned support for Tableau’s native file format ©2012 Tableau Software Inc. All rights reserved.
    24. 24. Today: Create & Share Analytic Apps in Cloud Private or Public Cloud Analytic OutputPublish Analytic App Run App Assemble & Analytic Apps
    25. 25. Future: App Output in Tableau File Format Alteryx Designer & Analytic Apps Tableau Visualizationsin Private or Public Cloud To Create & Use Visualizations Output Directly to Tableau
    26. 26. Demo: Data Integration & Analytics for TableauURL: http://gallery.alteryx.com/#!app/Polygon-for-Tableau/50739a947ae24a0a6c313e04 ©2012 Tableau Software Inc. All rights reserved.
    27. 27. Customer Use Case: Optimum Lightpath ©2012 Tableau Software Inc. All rights reserved.
    28. 28. Customer TestimonialKimberly CarricoDirector , Market Planning and Analysis“We provide people with network andtechnology solutions to run their organizationsmore effectively”
    29. 29. The Ask Ring 4 Outbound Call Ring Ring 3 5 InformationRing Ring Customer Tickets 2 6 Ring Ring 1 7 System Data Services
    30. 30. Our Plan Network DataRemedy Information Alteryx Tableau Dashboard Outbound Information
    31. 31. Alteryx
    32. 32. Ring View 2 Hrs
    33. 33. Tableau Dashboard
    34. 34. What we Have Done?• Ability to pull together multiple sources of data to create an end to end view of the company.• Creation of a DataMart, building our FDR.• Automation of data tables• Automatic Updates of Tableau Dashboards• Senior Executive Reports via Email• Real Time views into our network systems• Drive Time data for our Sales Reps• Predictive Models• Sales Force Dashboarding via SF Connect
    35. 35. Kimberly CarricoDirector , Market Planning and Analysis
    36. 36. Adoption of Alteryx Across Industries Marketing Modelg & Cable/ Data Service Restaurants Technology Broadband Consulting Retail Consulting Telecom Providers Analytics Modling & Consumer Modling & Data Real Estate Products Government Technology Financial Consulting Auto Analytics Analytics
    37. 37. In Summary• Alteryx and Tableau Share Common Focus on Empowering Business Analysts and Users• Alteryx Helps Tableau Customers Today: • Create the analytic dataset for Tableau • Include advanced analytics for use within Tableau• Future Product Integration  Produce Analytic Apps That Output Native Tableau File Format ©2012 Tableau Software Inc. All rights reserved.
    38. 38. For More Info or to Try Alteryx Learn More or Get Trial: www.alteryx.com Visit the Analytics Gallery: gallery.alteryx.com
    39. 39. Come See Us at Inspire 2013 March 5-7, 2013 Phoenix Sheraton Downtown Hotel Learn More at: www.alteryx.com/inspire Keynote by Paul DePodesta of Moneyball
    40. 40. Questions? ©2012 Tableau Software Inc. All rights reserved.
    41. 41. Key Terms• Big Data • Alteryx• Big Data Analytics • Tableau• Big Data Analysis • Optimal LightPath• Humanizing Big Data • Rick Schultz• Strategic Analytics • Richard Snow• Predictive Analytics • Kim Caricco• Data Scientist • Analytics Gallery• Data Artisan • Alteryx Gallery• Data Analyst • Humanizing Big Data• Big Data Gap • Tableau integration• Unstructured data • Tableau conference• Analytics Platform• Unstructured Data ©2012 Tableau Software Inc. All rights reserved.
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