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Kristalytics utilizes Alteryx to extract, summarize and analyze billions of impressions across digital marketing platforms such as Google, Bing and other ad networks. They find geographic patterns in the millions that click, and geographic, demographic and psychographic patterns in the thousands that buy. In this session, Ben will review a sample campaign where the top 45% of the US population by geography yielded 100% of a digital campaign’s net profit, the next 35% yielded a marginal 22% net profit, and the final 20% yielded a negative 22% net profit. You will see how this insight helps Kristalytics and their clients cut waste and maximize profits in their digital media buys.
Ben Morris, President, Kristalytics
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