#inspire14
Blending MLS with Other
Data to Get A Real Estate
Market Advantage
Clark Rumsey
Research Analyst
Sudhoff Proper...
#inspire14#inspire14
Session:
Agenda
• Company overview
• General process overview and Alteryx module
• Find available lan...
#inspire14#inspire14
Sudhoff Properties business strategy and areas of expertise:
Company Overview
• Strategy: Acquire lan...
#inspire14#inspire14
Process Overview
Alteryx Module
MLS Listings
on CSV Files
Houston MLS
Server
Permit Data
Spatial Data...
#inspire14#inspire14
Blending, Editing, Consolidating, and Categorizing
Alteryx Module
• Union all product types into one ...
#inspire14#inspire14
Finding Tracts of Land on MLS: Then
Acquiring Land
• Manually go through each of the 50+ submarkets w...
#inspire14#inspire14
Finding Tracts of Land on MLS: Now
Acquiring Land
• Run Alteryx module (10-15 minutes)
• Open Tableau...
#inspire14#inspire14
Find market sweet spot for configuration, size, price: Then
Plan Development / Sell Homes
• Look up M...
#inspire14#inspire14
Find market sweet spot for configuration, size, price: Then
Plan Development / Sell Homes
• Run Alter...
#inspire14#inspire14
Understand Macro trends in the Houston market
Monitor Market Activity
• Run Alteryx module (10-15 min...
#inspire14
Q&A
#inspire14
THANK YOU!
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Inspire 2014 – Sudhoff Properties: Blending MLS with Other Data to Get a Real Estate Market Advantage

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Sudhoff Properties blends MLS listings with off-MLS listings to immediately identify new properties that are available, analyze any submarket, and thoroughly understand the overall Houston real estate market. In this session you will see how they incorporate geocoding and data blending of permit data, flood plain information, special building line designations, historical districts, and other critical information to establish the value of properties. Frequent updates result in a comprehensive view of key real estate markets within minutes, instead of hours, enabling Sudhoff to move quickly on potential deals and have a significant competitive advantage.

Clark Rumsey, Research Analyst, Sudhoff Properties

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  • Make sure HAR is up and running and ready to queue for the example. Make sure LandVision is up and running for example.
  • We are a full-service residential brokerage (represent buyers and sellers)
    Core model: Use land acquisitions to ultimately expand our brokerage business.
    (Go through each of the nodes)
  • Pull up Alteryx module
  • show MLS website and Google Earth mapping of submarkets
    - Can only download a set amount per instance.

  • [show MLS website and Google Earth mapping of submarkets]
  • Inspire 2014 – Sudhoff Properties: Blending MLS with Other Data to Get a Real Estate Market Advantage

    1. 1. #inspire14 Blending MLS with Other Data to Get A Real Estate Market Advantage Clark Rumsey Research Analyst Sudhoff Properties
    2. 2. #inspire14#inspire14 Session: Agenda • Company overview • General process overview and Alteryx module • Find available land within our price parameters • Help our clients understand optimal price, size, lot size, and configurations for potential developments • Perform comparables research for already-built homes that brokerage needs to sell • Monitor overall market conditions • Q&A
    3. 3. #inspire14#inspire14 Sudhoff Properties business strategy and areas of expertise: Company Overview • Strategy: Acquire land and finance builders with contractual terms allowing Sudhoff to be exclusive home sales representative. Acquire Land Build Homes Market/Sell Homes Find Land & Perform Land Comps Analysis Do research to help builders understand what price the homes should currently be sold for. How Alteryx is used Phase Plan Development Help builders understand the best configuration / price / size of homes for any submarket. Phases of Development
    4. 4. #inspire14#inspire14 Process Overview Alteryx Module MLS Listings on CSV Files Houston MLS Server Permit Data Spatial Data (KML Files)
    5. 5. #inspire14#inspire14 Blending, Editing, Consolidating, and Categorizing Alteryx Module • Union all product types into one dataset • Union non-MLS dataset with other product types • Edit/Add geocodes of listings • Blend Permit data • Categorize all data by customized submarket, floodzone, historical district, special building line, or in/out of Beltway 8 • Categorize all listings on whether they meet land acquisition criteria.
    6. 6. #inspire14#inspire14 Finding Tracts of Land on MLS: Then Acquiring Land • Manually go through each of the 50+ submarkets with different parameters for each submarket. • Website download / Processing takes several hours to go through every submarket on the website.
    7. 7. #inspire14#inspire14 Finding Tracts of Land on MLS: Now Acquiring Land • Run Alteryx module (10-15 minutes) • Open Tableau • Filter
    8. 8. #inspire14#inspire14 Find market sweet spot for configuration, size, price: Then Plan Development / Sell Homes • Look up MLS listings within submarket on MLS website • Eliminate flood plain listings by comparing each listing to flood plain map • Adjust based on historical districts, special build line • Clunky website / Processing takes several hours to go through every submarket on the website • Manipulate in Excel to get graphs/charts
    9. 9. #inspire14#inspire14 Find market sweet spot for configuration, size, price: Then Plan Development / Sell Homes • Run Alteryx module (10-15 minutes) • Open Tableau
    10. 10. #inspire14#inspire14 Understand Macro trends in the Houston market Monitor Market Activity • Run Alteryx module (10-15 minutes) • Open Tableau
    11. 11. #inspire14 Q&A
    12. 12. #inspire14 THANK YOU!

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