In 2012, Southern States Cooperative entered into a case study with Alteryx to utilize the new predictive tools available. The goal was simple: utilize predictive analytics to improve the response rate and ROI on a direct mail campaign. A year later Southern States Cooperative has fully integrated predictive modeling into almost every direct mail effort that goes out and the results have been staggering. Response rates have increased from an average of 3% to over 10% after modeling and the ROI averages nearly 200%. In this presentation Greg will walk you through how they use predictive analytics to improve marketing ROI as well as other ways in which Southern States Cooperative understands their customers better with advanced analytical tools made possible through the use of Alteryx.
Greg Bucko, Manager of Customer Insights, Southern States Cooperative