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Inspire 2014 – Deep Root Analytics: Disrupting Traditional Advertising by Leveraging Big Data & Advanced Analytics in Politics
Advanced analytics, coupled with readily available data storage and quick processing power, are changing the business of politics. In this session you will hear from CNBC contributor Sara Fagen about the history of microtargeting to a future where demographic targeting is virtually irrelevant, and big data and advanced analytics will be a disruptive force for anyone selling traditional ad space.
Sara Fagen, Co-Founder, Deep Root Analytics