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Levi Strauss & Co. has been innovating since 1873, the year they created and patented the world’s first blue jeans. Throughout their long history they’ve inspired change in the marketplace, the workplace and the world. Sometimes though it’s necessary to make the best decision in response to changes the world has in store for you. Come to this session to hear how the company started to adopt and broaden the use of Alteryx Strategic Analytics in response to market risks like the demise of major customers like Mervyn’s, as well as market opportunities with smaller retailers that represent potentially new sources of growth. See how Robert Smyre, Manager - Global Marketing Insights at Levi Strauss & Company, stays on top of his game with Alteryx and learn where he’s headed next.