Hear Customers Speak through their Data - Alteryx Webinar
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Hear Customers Speak through their Data - Alteryx Webinar

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Presentation by Bob Laurent, Director of Industry Marketing at Alteryx, during Direct Marketing News webinar on March 19, 2013.

Presentation by Bob Laurent, Director of Industry Marketing at Alteryx, during Direct Marketing News webinar on March 19, 2013.

For a webinar replay, go to http://bit.ly/YtTWww.

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Hear Customers Speak through their Data - Alteryx Webinar Presentation Transcript

  • 1. Hear Customers Speak Through their Data Bob Laurent Director of Industry Marketing© 2013 Alteryx, Inc. Confidential. 1
  • 2. Our Picture of the Customer is Not Getting Any Clearer© 2013 Alteryx, Inc. Confidential. 2
  • 3. Customer Analytics Starts Key Strategic Decisions Unify picture across all channels & systems Improve customer profitability with sophisticated analytics Empower decision-makers with analytic apps© 2013 Alteryx, Inc. Confidential. 3
  • 4. Traditional Customer Analytics Model is Broken Data Sources Data SourcesOutbound Inbound Traditional NewAdvertising Social Awareness & Decision Campaign Social PR Content Influence Making Survey SEOPromotion Loyalty Compete Clickstream Social SEO … … … … Data Sources Data SourcesTraditional New Traditional New Use & CRM Social Purchase Promotion Golden Path Services Forums Maintenance POS Click stream Survey Usage Location Cart … … … …© 2013 Alteryx, Inc. Confidential. 4
  • 5. Traditional Customer Analytics Model is Just Wrong Awareness & Influence Purchase Decision Use & Making Maintenance© 2013 Alteryx, Inc. Confidential. 5
  • 6. Big Data is Great, But Context is King© 2013 Alteryx, Inc. Confidential. 6
  • 7. “I just want to understand what we should be doing…” Cloud Data© 2013 Alteryx, Inc. Confidential. 7
  • 8. Solution Equation for the 360 Degree Customer Project Large IT Multiple Lots of Data Project Tools Time Fail© 2013 Alteryx, Inc. Confidential. 8
  • 9. © 2013 Alteryx, Inc. Confidential. 9
  • 10. How Are They Solving this Challenge? Capabilities of Data Scientist that Drive Largest Value Today Marketing or Customer Analyst Data Artisan© 2013 Alteryx, Inc. Confidential. 10
  • 11. The Alteryx Solution All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Utilize & Rapid design of Consumerize Integrate any predictive the use of data source analytics with sophisticated unique spatial analytics understanding© 2013 Alteryx, Inc. Confidential. 11
  • 12. The Alteryx Production Environment© 2013 Alteryx, Inc. Confidential. 12
  • 13. The Alteryx Consumption Environment© 2013 Alteryx, Inc. Confidential. 13
  • 14. Next Steps Visit www.alteryx.com/customeranalytics Thank You!© 2013 Alteryx, Inc. Confidential. 14
  • 15. Key Terms • Customer Analytics • Alteryx • Consumer Analytics • Bob Laurent • Predictive Analytics • Alteryx Analytics Gallery • Strategic Analytics • Unstructured data • Big Data Analytics • Analytics Platform • Big Data Analysis • Unstructured Data • Humanizing Big Data • Strategic Analytics • Data Scientist • Data Artisan • Data Analyst • Big Data Gap© 2013 Alteryx, Inc. Confidential. 15