Hear Customers Speak through their Data - Alteryx Webinar

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Presentation by Bob Laurent, Director of Industry Marketing at Alteryx, during Direct Marketing News webinar on March 19, 2013.

For a webinar replay, go to http://bit.ly/YtTWww.

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Hear Customers Speak through their Data - Alteryx Webinar

  1. 1. Hear Customers Speak Through their Data Bob Laurent Director of Industry Marketing© 2013 Alteryx, Inc. Confidential. 1
  2. 2. Our Picture of the Customer is Not Getting Any Clearer© 2013 Alteryx, Inc. Confidential. 2
  3. 3. Customer Analytics Starts Key Strategic Decisions Unify picture across all channels & systems Improve customer profitability with sophisticated analytics Empower decision-makers with analytic apps© 2013 Alteryx, Inc. Confidential. 3
  4. 4. Traditional Customer Analytics Model is Broken Data Sources Data SourcesOutbound Inbound Traditional NewAdvertising Social Awareness & Decision Campaign Social PR Content Influence Making Survey SEOPromotion Loyalty Compete Clickstream Social SEO … … … … Data Sources Data SourcesTraditional New Traditional New Use & CRM Social Purchase Promotion Golden Path Services Forums Maintenance POS Click stream Survey Usage Location Cart … … … …© 2013 Alteryx, Inc. Confidential. 4
  5. 5. Traditional Customer Analytics Model is Just Wrong Awareness & Influence Purchase Decision Use & Making Maintenance© 2013 Alteryx, Inc. Confidential. 5
  6. 6. Big Data is Great, But Context is King© 2013 Alteryx, Inc. Confidential. 6
  7. 7. “I just want to understand what we should be doing…” Cloud Data© 2013 Alteryx, Inc. Confidential. 7
  8. 8. Solution Equation for the 360 Degree Customer Project Large IT Multiple Lots of Data Project Tools Time Fail© 2013 Alteryx, Inc. Confidential. 8
  9. 9. © 2013 Alteryx, Inc. Confidential. 9
  10. 10. How Are They Solving this Challenge? Capabilities of Data Scientist that Drive Largest Value Today Marketing or Customer Analyst Data Artisan© 2013 Alteryx, Inc. Confidential. 10
  11. 11. The Alteryx Solution All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Utilize & Rapid design of Consumerize Integrate any predictive the use of data source analytics with sophisticated unique spatial analytics understanding© 2013 Alteryx, Inc. Confidential. 11
  12. 12. The Alteryx Production Environment© 2013 Alteryx, Inc. Confidential. 12
  13. 13. The Alteryx Consumption Environment© 2013 Alteryx, Inc. Confidential. 13
  14. 14. Next Steps Visit www.alteryx.com/customeranalytics Thank You!© 2013 Alteryx, Inc. Confidential. 14
  15. 15. Key Terms • Customer Analytics • Alteryx • Consumer Analytics • Bob Laurent • Predictive Analytics • Alteryx Analytics Gallery • Strategic Analytics • Unstructured data • Big Data Analytics • Analytics Platform • Big Data Analysis • Unstructured Data • Humanizing Big Data • Strategic Analytics • Data Scientist • Data Artisan • Data Analyst • Big Data Gap© 2013 Alteryx, Inc. Confidential. 15

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