Experian: Exceptional Insight into Everyday Decision Making
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Experian: Exceptional Insight into Everyday Decision Making

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See how Alteryx is helping to deliver exceptional insight into everyday decision making for Experian and their clients, which include Virgin Insight Group and the Co-op Location Analysis Group.

See how Alteryx is helping to deliver exceptional insight into everyday decision making for Experian and their clients, which include Virgin Insight Group and the Co-op Location Analysis Group.

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Experian: Exceptional Insight into Everyday Decision Making Experian: Exceptional Insight into Everyday Decision Making Presentation Transcript

  • ©2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. ©2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. Andrew Saville Head of Retail Experian Marketing Services andrew.saville@experian.com www.experian.co.uk/marketing-services @saville_a
  • 2 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 2 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public.  A ‘big data’ company for over 30 years  Experian is the leading global information solutions company  All underpinned by the intelligent use of data A bit of context to Experian Experian helps organisations and customers value each other Management of credit risk Prevention of fraud & identify theft Personalised & relevant marketing Automation of decision making Our vision is for Experian’s people, data and technology to become a necessary part of every major consumer economy in the world
  • 3 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 3 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. The twin role of Alteryx
  • 4 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 4 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. Adding value to Experian Analytics Development 65 % 80 % 2525 Operations 75 % 18 There has been exponential growth in the volume of records Operations process. 500+ Analytics projects delivered per year. Operational processes Application processes Client projects
  • 5 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 5 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public.
  • 6 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 6 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. Data Wider software solutions Analytics Consulting Custom desktop/ cloud apps Delivering actionable insight for our clients
  • 7 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 7 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. Supporting wide range of client needs SupermarketsAutomotive Sportswear Pharmacy Tool & Plant Hire Health & Care Homes Media Banking C-StoresProperty Home Builders General Goods Custom apps desktop and online Designer Desktop Server
  • 8 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 8 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. Co-op Location Analysis Group Retail location insight The challenge Speed up the planning process Aid decision making Greater efficiency Maintain accuracy The solution Alteryx has been deployed across the RLA team Advanced, tailored sales forecasting model Requires little input from an analyst KEY BENEFITS  Increased processing speed  Saved many man hours on each site assessment  Accurate and reliable analysis  Custom app for running OFT rules on acquisition targets “Experian provide us with a professional software and data package which meets our analysis needs. Customer Service from the Experian Team is second to none and we feel like a valued customer. We are very happy to be associated with Experian.” Daran Hewitt, National Location Analysis Manager
  • 9 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 9 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. Virgin Insight Group Customer insight & analytics KEY BENEFITS  Decrease in project turnaround time means no further requirement to use external agencies to support analysis  A technology platform that is scalable, flexible and extensible , enabling Virgin Insight to manage some 70-80 projects through the tool  Ability to quickly process large volumes of data, typically ranging from 300,000 up to 7,000,000 records at a time  Increased insight capabilities mean that it is easier to perform ad hoc customer data analysis. A recent project for the Virgin Activity group required analysis of “customer frequency visit” data in order to develop a customer churn model and to align the level of customer contact to the resulting propensity churn scores The challenge Blending data across silos Lack of tools to add spatial insights Difficult to easily repeat successful projects The solution Experian’s ConsumerView database of UK consumers pre-loaded in Calgary Team able to quickly create routines to get, keep & grow the customer base Routines were easily replicated Spatial tools delivered badly needed geographical context
  • 10 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 10 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public.  Several clients evaluating Alteryx directly against SAS  Experian is a good example of an organisation making the switch Competing with SAS Alteryx website
  • 11 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public. 11 ©2013 Experian Information Solutions, Inc. All rights reserved. Experian Public.
  • #OneMosaic © 2014 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. Endless Possibilities #OneMosaic Mosaic 8 launch is an opportunity to make data even more valuable for clients throughAlteryx
  • ©2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. ©2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. Alteryx is helping deliver For Experian and our clients