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Driving Growth for Dunkin Brands - Alteryx webinar
 

Driving Growth for Dunkin Brands - Alteryx webinar

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Slides from the Alteryx hosted webinar on how Alteryx helps Driving the growth of Dunkin Brands

Slides from the Alteryx hosted webinar on how Alteryx helps Driving the growth of Dunkin Brands

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    Driving Growth for Dunkin Brands - Alteryx webinar Driving Growth for Dunkin Brands - Alteryx webinar Presentation Transcript

    • 1© 2012 Alteryx, Inc. Confidential.Driving Growth for Dunkin Brands
    • Confidential information, copying, dissemination or distribution of this information is strictly prohibited.Who We Are2
    • Confidential information, copying, dissemination or distribution of this information is strictly prohibited.Source: NPD Group/CREST for year ending February 2011; Omnibus Awareness Study, July 2010;Brand KeysAmerica Runs on Dunkin’® More Flavors, More Fun™1 billion + cups of coffee sold in the U.S. annuallyOver 95% aided brand awareness in U.S.#1 in QSR customer loyalty for 5 straightyearsOver 50% share of New England coffeeservings and morning meal traffic36 U.S. states and in 31 other countries1,000+ ice cream flavors95% aided brand awareness in U.S#1 hard serve ice cream position in U.S.#1 market share positions in Fast Food IceCream category in Japan and South Korea in201045 U.S. states and in 46 other countries
    • Confidential information, copying, dissemination or distribution of this information is strictly prohibited.Dunkin’ Donuts Fast Facts Founded in 1950, and franchising since 1955 Headquartered in Canton, Mass Nearly 100% franchisee owned stores– More than 2,000 franchisees and licensees in 52 countries 10,000 Dunkin‘ Donuts stores worldwide– 6,900 franchised restaurantsin the U.S.– 3,100 franchised restaurantsinternationally4
    • Confidential information, copying, dissemination or distribution of this information is strictly prohibited.An industry leader
    • Confidential information, copying, dissemination or distribution of this information is strictly prohibited.Market Planning Team 6 Market Planners supporting– 30+ Development Managers,– 7 Franchisee Sales Managers– Cross-Functional Partners Development RoadMap andStrategy Market Optimization,identifying, ranking andprioritizing Target Trade Areas Identify Growth Opportunityand Franchising Inventoryfor Store DevelopmentAgreements New Site Analysis– Proximity Assessment– Sales Estimate Coaching– Cannibalization/Sales Analysis6
    • Confidential information, copying, dissemination or distribution of this information is strictly prohibited.Benefits provided by Alteryx and Tango MC Repetitive tasks are automated and expedited….– 50% reduction in analysis time– Enable deeper focus for data and analysis interpretation Data is….– updated nightly and real-time– available at your fingertips– shared across team members and clients Enables more complex analyses7
    • Confidential information, copying, dissemination or distribution of this information is strictly prohibited.Small Town Assessment8InputsBusiness Drivers in the Trade AreaDemographicAssessmentTradeAreaPolygons DistanceCalcs
    • Confidential information, copying, dissemination or distribution of this information is strictly prohibited.Demonstration
    • 10© 2012 Alteryx, Inc. Confidential.AgendaAnswering the Big Questions Finding Value in the hypeAlteryx and TangoCan Help You toRespond to theChanging Natureof Site SelectionAccess All theRelevant Datato OptimizeyourInvestmentReal EstateChoices forDunkin BrandsDriving Growth
    • 11© 2012 Alteryx, Inc. Confidential.www.alteryx.com/downloadWhat’s Next? Get Social & Get Alteryx@alteryxGet Alteryx for Free
    • 12© 2012 Alteryx, Inc. Confidential.“Overall the best single company sponsored conference Ive ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T MobilityInspire 2013Sheraton PhoenixDowntown HotelMarch 5-7, 2013Learn More!www.alteryx.com/inspireFollow Us on Twitter!@alteryx #Inspire13Seize the Power of Strategic Analytics
    • 13© 2012 Alteryx, Inc. Confidential.Retail site selectionTrade AreaCustomer analysisReal estateModelRetail locationCustomer analyticsStore networkAlteryxDunkin DonutsDunkin BrandsPaul RossKey Words