Digital River presentation at Alteryx event April 30, 2014
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Digital River presentation at Alteryx event April 30, 2014

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Slides from Digital River presentation at Alteryx event April 30, 2014.

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    Digital River presentation at Alteryx event April 30, 2014 Digital River presentation at Alteryx event April 30, 2014 Presentation Transcript

    • DIGITAL RIVER AND ALTERYX Eric Lanser - Senior Manager, Analytics
    • DIGITAL RIVER OVERVIEW • Global eCommerce Solutions • Payments Solutions • MarketForce: Services Agency • Analytics • Web Analytics • Business Intelligence • Marketing Analytics • Predictive Analytics
    • HOW WE USE ALTERYX • Data Transformation • Reporting • Model building • Model testing • Other Analytic output (clustering, etc)
    • ADVANTAGES • More Repeatable • More Self-Documenting • Easier to Modify, Troubleshoot, Maintain • Prebuilt report outputs from R • Implicit Statistical Knowledge • Ease of execution • Built & Test many alternative models (etc.)
    • PROJECT, APPLICATIONS • BI Dashboard business logic • Integrate multiple data sources and incorporate business logic and calcs • Matching users across interactions with large data sets • Identify potential upper-funnel impact across time • Statistical/Econometric Analytic creation • Lifetime value based on several dimensions • Revo / Scale-R Beta – 10M+rows • Technology Partner Collaboration • Test simplified, proposed model changes in hours