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Digital River presentation at Alteryx event April 30, 2014

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Slides from Digital River presentation at Alteryx event April 30, 2014.

Slides from Digital River presentation at Alteryx event April 30, 2014.

Published in: Data & Analytics, Technology

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Transcript

  • 1. DIGITAL RIVER AND ALTERYX Eric Lanser - Senior Manager, Analytics
  • 2. DIGITAL RIVER OVERVIEW • Global eCommerce Solutions • Payments Solutions • MarketForce: Services Agency • Analytics • Web Analytics • Business Intelligence • Marketing Analytics • Predictive Analytics
  • 3. HOW WE USE ALTERYX • Data Transformation • Reporting • Model building • Model testing • Other Analytic output (clustering, etc)
  • 4. ADVANTAGES • More Repeatable • More Self-Documenting • Easier to Modify, Troubleshoot, Maintain • Prebuilt report outputs from R • Implicit Statistical Knowledge • Ease of execution • Built & Test many alternative models (etc.)
  • 5. PROJECT, APPLICATIONS • BI Dashboard business logic • Integrate multiple data sources and incorporate business logic and calcs • Matching users across interactions with large data sets • Identify potential upper-funnel impact across time • Statistical/Econometric Analytic creation • Lifetime value based on several dimensions • Revo / Scale-R Beta – 10M+rows • Technology Partner Collaboration • Test simplified, proposed model changes in hours