Belk & Alteryx Presenation at NRF 2104.
Slides from the Big Ideas session
"Dial up Loyalty and Experience with Multi-channel Analytics,"
Anu Brookins from Belk shared some of the key ingredients for rallying a large organization like Belk around analytics from marketing, to merchandising to store operations and corporate strategy. Provides insights into :
1) Usage of multi-channel analytics to improve customer spend and align stores and .com metrics
2) Application of geo-demographics to optimize trade area network and store formats
3) Localization of assortments based on trade area customer demographics and much more