Customer Analytics In A World Where The Customer Is Everywhere All The Time

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Presentation by Paul Ross, VP of Industry and Product Marketing at Alteryx, during CRM webinar, “Make the Most of your Customer Data” http://bit.ly/WnuKMQ

Presentation by Paul Ross, VP of Industry and Product Marketing at Alteryx, during CRM webinar, “Make the Most of your Customer Data” http://bit.ly/WnuKMQ

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  • Purpose of presentation:Presentation is designed as overview of Alteryx capabilities and companyAudienceAll audiencesLevel of Content100 Level – introductory and overview

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  • 1. Customer Analytics In A World Where The Customer Is Everywhere All The Time Paul Ross, Alteryx© 2012 Alteryx, Inc. Confidential. 1
  • 2. Our Picture of the Customer is Not GettingAny More Clear© 2012 Alteryx, Inc. Confidential. 2
  • 3. Customer Analytics Are the Start of The Key Strategic Decisions Unify picture of across channels & systems Improve customer profitability with sophisticated analytics Empower decision Makers with analytic apps© 2012 Alteryx, Inc. Confidential. 3
  • 4. Traditional Customer Analytics Model Has Been Disrupted Data Sources Data SourcesOutbound Inbound Traditional NewAdvertising Social Awareness & Decision Campaign Social PR Content Influence Making Survey SEOPromotion Loyalty Compete Clickstream Social SEO … … … … Data Sources Data Sources Use & PurchaseTraditional New Maintenance Traditional New CRM Social Promotion Golden Path Services Forums POS Click stream Survey Usage Location Cart … … … …© 2012 Alteryx, Inc. Confidential. 4
  • 5. Traditional Customer Analytics Model Is Just Wrong Awareness & Influence Purchase Decision Use & Making Maintenance© 2012 Alteryx, Inc. Confidential. 5
  • 6. Big Data is Great But Context is King© 2012 Alteryx, Inc. Confidential. 6
  • 7. “I just want to understand what we should be doing…” Cloud Data© 2012 Alteryx, Inc. Confidential. 7
  • 8. Solution Equation for the 360 Degree Customer Project Large IT Multiple A Lot of Data Tools Time Project Fail© 2012 Alteryx, Inc. Confidential. 8
  • 9. © 2012 Alteryx, Inc. Confidential. 9
  • 10. How Are They Solving this Challenge? Capabilities of Data Scientist that Drive Largest Value Today Marketing or Customer Analyst Data Artisan© 2012 Alteryx, Inc. Confidential. 10
  • 11. The Alteryx Solution All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Utilize & Rapid design of Consumerize Integrate any predictive the use of data source analytics with sophisticated unique spatial analytics understanding© 2012 Alteryx, Inc. Confidential. 11
  • 12. The Alteryx Producer and Consumer Model© 2012 Alteryx, Inc. Confidential. 12
  • 13. Next Steps Visit www.alteryx.com/customeranalytics© 2012 Alteryx, Inc. Confidential. 13
  • 14. Key Terms • Consumer Analytics • Alteryx • Predictive Analytics • Paul Ross • Strategic Analytics • CRM Round Table • Big Data Analytics • Alteryx Analytics Gallery • Big Data Analysis • Inspire 2013 • Humanizing Big Data • Alteryx Inspire • Strategic Analytics • Data Scientist • Data Artisan • Data Analyst • Big Data Gap • Unstructured data • Analytics Platform • Unstructured Data© 2012 Alteryx, Inc. Confidential. 14