Big Data Decision Gap: Economist Intelligence Research


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Sneak preview of the forthcoming "Democratizing Big Data Decisions" report from the Economist Intelligence Unit and learn how Alteryx can help you Humanize Big Data and get more value from it.

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Big Data Decision Gap: Economist Intelligence Research

  1. 1. Closing the Big Data Decision GapAlteryx andthe Economist Intelligence Unit 1
  2. 2. Today’s Speakers on Big Data Decisions Rick Schultz, SVP Marketing, Alteryx Rick Schultz is Senior VP of Marketing at Alteryx, overseeing all of Alteryx’s marketing. He has 17+ years experience leading enterprise software marketing teams; he most recently led product marketing for Oracles $6.5 billion Technology Software business. Michael Singer, Sr. Editor, Economist Intelligence Unit Michael Singer is a Senior Editor at the Economist Intelligence Unit. Prior to joining the EIU, Michael managed online news operations for InformationWeek and has served as an editor and writer in San Francisco for ABC-7 News, FOX, and CNET’s 2
  3. 3. Today’s Agenda Humanizing Big Data Economist Intelligence Unit: Democratisation of Big Data Decisions Closing the Big Data Decision Gap with Alteryx Strategic Analytics 3
  4. 4. The Buzz Around Big Data Continues… 4
  5. 5. …And For Good Reason:New Sources of Relevant Information Device Generated Data Cloud Applications Social MediaClickStreams/Ecommerce, Log Files 5
  6. 6. …And For Good Reason:New Sources of Relevant Information Device Generated Data Cloud Applications Social MediaClickStreams/Ecommerce, Log Files 6
  7. 7. Decision Makers Still Cannot Make RightDecisions Due to Data & Analysis Issues Cloud Un-Structured Data Content “I just want to understand what we should be doing….” 7
  8. 8. Focus Has Been on Wrong Issues: Attributes vs. Value IT / Data Group Business Volume Velocity Value? $ Variety 8
  9. 9. Democratisation ofbig data decisionsAn Economist Intelligence Unit researchprogramme sponsored by AlteryxAugust 30, 2012
  10. 10. Democratisation of big data decisions
  11. 11. Democratisation of big data decisions
  12. 12. Democratisation of big data decisions North Western Europe America 25% Eastern 34% Europe 4% Asia- Middle East and Pacific Latin Africa America 6% 27% 5%
  13. 13. Democratisation of big data decisions 27% 14% 12%
  14. 14. Companies need more data insight77% agree more employees with 74% say more databig data insight = informed decisions shared = more effective decisions
  15. 15. Companies need more data insight
  16. 16. Big data projects have escapedthe C-level suite
  17. 17. Big data projects have escapedthe C-level suite
  18. 18. Big data familiarity has a long way to go “Our biggest challenge is to get info in the hands of those who can use it to grow the business.” “Having more data analysis capability and data representation will help each function in the company to develop. More employee access to the data [means] more opportunity to grow the business.”
  19. 19. Big data familiarity has a long way to go
  20. 20. Big data familiarity has a long way to goPercent of respondents that feel they had enough internal and externalbig data to make their last major decision 55% 45% Yes No
  21. 21. Big data analysis has room to grow$500m $500m $1bn to $5bn to $10bnor less to $1bn $5bn $10bn or more
  22. 22. Big data analysis has room to growCompany expected to invest more in expanding big data decisioncapabilities to more employees over the next 3 years. Western North Europe America 43% 57% Asia- Pacific 63%
  23. 23. Coming up: democratisation ofbig data decisions
  24. 24. Thank youMichael SingerEconomist Intelligence
  25. 25. Closing the Big Data Gap withAlteryx Strategic Analytics 25
  27. 27. Data Analysts & Data Artisans Can Help Close the GapDelivering the Skills of the Data Scientist to the Data Analyst Capabilities of The Data Scientist that Drive Largest Data Value Today Data or Business Analyst Data Artisan 27
  28. 28. Humanizing Big DataShift from Data Scientist to Tell The Stories That Drive Data Artisan Better Business Make Big Data access easy Add the right context Integrate with the data you Make predictive a data have analyst thing Make it repeatable & Put it in the hands of business Iterative people 28
  29. 29. One Solution & Workflow For Big Data Business ValueFull Spectrum of Packaged MarketEnterprise Data & Customer Data Enrich Integrate Analyze Share Cloud Data Integrate any data Rapid development of Strategic Analytic Un-Structured source predictive analytics applications in the hands of Content with unique spatial business decision makers understanding Enhance 3rd Party Tools 29
  30. 30. Building Analytic Applications to AnswerStrategic Business Questions Analytic Apps Create & Share Analytic Output 30
  31. 31. 31
  32. 32. Humanizing Big Data:Single Platform to Deliver Big Data Insight & Foresight Iterative Big Data Analytics Requirements Access and Integrate Big Data Enhance Data & Add context Predictive Analytics 32
  33. 33. Broad Adoption of Alteryx Strategic Analytics Marketing Modelg & Cable/ Data Service Restaurants Technology Broadband Consulting Retail Consulting Telecom Consulting Media Providers Analytics Modling & Consumer Modling & Data Real Estate Products Government Technology Financial Consulting Auto Consulting Other Analytics Analytics 33
  34. 34. For More Information or to Try Alteryx @alteryx Get the Alteryx Trial 34
  35. 35. Inspire 2013: Seize the Power of Strategic Analytics March 5-7, 2013 Phoenix Sheraton Downtown Hotel Learn More!“Overall the best single company sponsored conference Ive ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility 35
  36. 36. Complete Economist IU Report coming in late September: Democratisation of Big Data Decisions Report will be available from 36
  37. 37. Key Terms• Alteryx • Rick Schultz, Alteryx• The Economist • Michael Singer, Economist• Big Data • Economist Survey• Big Data Analytics • Intelligence Unit• Big Data Analysis • Business Analytics• Democratisation of Big Data • Big Data Decisions• Humanizing Big Data • MongoDB• Predictive Analytics • Hadoop• Data Scientist • Experian• Data Artisan • Tom/Tom• Data Analyst• Big Data Gap• Unstructured data• Analytics Platform• Unstructured Data 37
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