Best Practices in Analytics and Visualization: A Case Study


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Visualization and self-service analytics is changing how business users gather, process and consume data.

In this session, see how organizations like yours are getting powerful results, and learn how to:

· Create visualizations that drive discovery

· Use visualizations to make your point and tell your story

· Use underlying analytics to fuel your visualizations

Tableau Zen Master Joe Mako, Director of Visual Analytics at Rosenblatt Securities, will show how visual analytics is having a huge impact in his organization. Using Alteryx with Tableau has made their data preparation and visualizations richer and faster, enabling them to have a bigger impact and to take on more analytical questions. See how Joe creates analytics applications and visualizations that rock in Tableau.

Joe Mako
Director of Visual Analytics
Rosenblatt Securities

Paul Lilford
Channel Director, Technology Partners
Tableau Software

Brian Dirking
Director of Product Marketing

Published in: Education, Technology
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Best Practices in Analytics and Visualization: A Case Study

  1. 1. Best Practices in Analytics and Visualization – A Case Study © 2013 Alteryx, Inc. 1
  2. 2. Welcome Brian Dirking Joe Mako Paul Lilford Director of Product Marketing Alteryx, Inc. Director of Visual Analytics Rosenblatt Securities Channel Director, Technology Partners Tableau Software Notes • The slides will be available from slideshare. The Alteryx slideshare account is • Learn more about Alteryx – get the Visual Analytics Kit with a free copy of Alteryx – • Ask questions using the Q&A/Chat feature in the Go To Meeting © 2013 Alteryx, Inc. 2
  3. 3. Join the Conversation! Tweet! Our partners at InterWorks are monitoring this hashtag during the webinar #AlteryxLive © 2013 Alteryx, Inc. 3
  4. 4. Data Analysts Love Alteryx & Tableau Together © 2013 Alteryx, Inc. 4
  5. 5. Disclaimer The information contained in this communication is not intended as an offer or solicitation for the purchase or sale of any securities, futures, options, or any other investment product. This communication is not research, and does not contain enough information on which to make an investment decision. The information herein has been obtained from various sources. We do not guarantee its accuracy. Any opinion offered herein reflects Rosenblatt Securities Inc. current judgment and may change without notice. © 2013 Alteryx, Inc. 5
  6. 6. Visualization at Rosenblatt Securities More at: © 2013 Alteryx, Inc. 6
  7. 7. From Data to Insight © 2013 Alteryx, Inc. 7
  8. 8. Survey Results Before and After Blog post: © 2013 Alteryx, Inc. 8
  9. 9. Cycle of Visual Analysis Source: © 2013 Alteryx, Inc. 9
  10. 10. Next Steps Get your free Visual Analytics Kit (includes FREE Alteryx Project Edition) © 2013 Alteryx, Inc. Download Tableau Trial Edition 10
  11. 11. Key Terms • • • • • • • • • • • Visualization Data blending Data integration Data analyst Data enrichment Business analyst Data cleansing Deep analytics Strategic analytics Statistical analytics Predictive analytics © 2013 Alteryx, Inc. • • • • • • • Rosenblatt Securities Alteryx Tableau Software Tableau 8 Strategic Analytics Big Data Analytics Joe Mako •Paul Lilford •Brian Dirking 11