Amplify Your Tableau Dashboards: Consumer Orbit Reveals the Secret to Their Success


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Consumer Orbit, a leading aggregator of consumer behavior-based information (with 60 trillion pieces of data on American consumers) delivers business-ready, interactive Tableau dashboards to align the marketing departments of its clients. With most clients having more than 10 different databases of information, getting a clear 360 degree customer view presents a time consuming challenge. See how Consumer Orbit was able to change their business by using Alteryx to blend and analyze data from all of their clients’ sources, perform sophisticated segmentation analytics, and deliver interactive marketing dashboards for their clients.

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Amplify Your Tableau Dashboards: Consumer Orbit Reveals the Secret to Their Success

  1. 1. Amplify Your Tableau Dashboards: Consumer Orbit Reveals the Secret to Their Success © 2013 Alteryx, Inc. 1
  2. 2. Welcome Brian Dirking Bill Engel Anthony Krinsky Director of Product Marketing Alteryx, Inc. Chairman Consumer Orbit Sales Engineer Tableau Notes • The slides will be available from slideshare. The Alteryx slideshare account is • Learn more about Alteryx – get the Visual Analytics Kit with a free copy of Alteryx – • Ask questions using the Q&A feature in WebEx • Follow the hashtag #AlteryxLive during the webinar to ask questions © 2013 Alteryx, Inc. 2
  3. 3. The Alteryx Solution All Relevant Data Packaged Market & Customer Data Enrich © 2013 Alteryx, Inc. Business Output Analyze Integrate Utilize & Integrate any data source Rapid design of predictive analytics with unique spatial understanding Consumerize the use of sophisticated analytics 3
  4. 4. Alteryx Adoption and Customer Success "Top 10 Big Data Pure Plays" © 2013 Alteryx, Inc. 4
  5. 5. Tableau + Consumer Orbit Anthony Krinsky, Sales Engineer
  6. 6. Help
  7. 7. Tableau Architecture extract Information consumers connect live Tableau Desktop Self-service visual data analysis Repository Presentation connect live Data Server Cache extract Security Management/Automation Tableau Server Rapid fire business intelligence Web & mobile users (Tableau Server interactors)
  9. 9. Cycle of Visual Analysis
  10. 10. Several of our 13,500+ Customers!
  11. 11. Consumer Orbit A Tactical Analytics Company Using Alteryx for Rapid Development of a Tableau Front End October 16, 2013
  12. 12. Bill Engel Over 40 years as an Executive / Entrepreneur in the Consumer Information Industry: – Arbitron – Scarborough Research • (Principal & President of Operations) – Symmetrical Resources: 1992-2004 (Principal) • Simmons: CEO • MasterCard’s Transactional Data Solutions: President – Experian: 2004 – 2009 • Co-President of Research Services • EVP Innovation Center of Excellence – Inventing the Future of Information
  13. 13. Bill Engel 2 Patents in the non-PII data space: – Integrating disparate databases • A behavior based approach – Weighting non-PII databases to a population • Utilizing behaviors
  14. 14. What We Do: Total View – the Product Unifies Decisions down the Marketing Chain: – A Single View of your Company’s Customers : • Integrate all databases/research used by every decision maker … up and down the marketing chain • What your CUSTOMERS are doing: – When they are INSIDE your store – When they leave your store: » The other stores they shop » The products they buy, the brands they prefer » Their attitudes and lifestyles » HOW TO REACH THEM THROUGH MEDIA CHANNELS
  15. 15. Behind the Scenes: We integrate disparate databases: – Customer databases (PII and Non PII) – Transactions databases (Point of Purchase, etc.) • Daily/weekly/monthly • Supply chain/POP/real-time – Market Research (summarized data) • Proprietary and Syndicated – With our own aggregated database • 120 million households • Over 65,000 characteristics for each household
  16. 16. How We Do It “Using Alteryx, we have put the power of rapid development and prototyping in the hands of our product people, eliminating our reliance on traditional programmers, and vastly simplifying our go-to-market product strategies.” - Jay Huckabay, President and CEO of Consumer Orbit,LLC
  17. 17. Total View Tableau Front End Alteryx Back End – 43.3 Trillion pieces of Information on the American Consumer
  18. 18. Orbit Descriptions
  19. 19. Orbit Revenue Implications
  20. 20. Store Performance
  21. 21. Customer Attitudes
  22. 22. Where They Live
  23. 23. Parting Words Alteryx puts the power of database manipulation and reporting into the hands of our product specialists. – Their work product becomes the spec – Cut out the programmer – Fast to market and … a fully documented product spec devised by the person designing the product Tableau Front-End works seamlessly with Alteryx It’s EASY and our Product People LOVE IT!
  24. 24. Conclusion Collect and enrich data from a full range of sources and get it ready for visualization in Tableau Give your data analytical context by providing statistical, predictive, and deep geo-spatial analytics Automatically create and iterate Tableau Data Extract files directly from your Alteryx workflows Visualization, discovery and storytelling from your data using Tableau © 2013 Alteryx, Inc. 25
  25. 25. Get your free Visual Analytics Kit © 2013 Alteryx, Inc. 26
  26. 26. Key Terms Data blending Data integration Data analyst Data enrichment Business analyst Data cleansing Deep analytics Strategic analytics Statistical analytics Predictive analytics Geo-spatial analytics • Spatial analytics • Visualization • • • • • • • • • • • © 2013 Alteryx, Inc. • • • • • • • • • • • • Alteryx Tableau Software Tableau 8 Strategic Analytics Big Data Analytics Humanizing Big Data Cosumerizing Big Data Alteryx Analytics Gallery Brian Dirking Anthony Krinsky Bill Engel Consumer Orbit 27