Your World Runs on Data

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As a Data or Marketing Service Provider we know that your business runs on data. Making the most out of data can require a skillset ordinary tools either cannot offer, or don’t fit your fast paced …

As a Data or Marketing Service Provider we know that your business runs on data. Making the most out of data can require a skillset ordinary tools either cannot offer, or don’t fit your fast paced environment. You need the ability to incorporate all the new forms of data, from social media to Big Data. Read how Alteryx has helped Service Providers such as AnalyticsIQ, Ansira, and Valassis eliminate the complexity by delivering 3 Steps to Fast Analytics and Data Service Creation

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  • 1. YOUR WORLD RUNS ON DATA AS A DATA OR MARKETING SERVICE PROVIDER, your business depends on data—massive amounts of it. This data helps you help companies learn about consumers, analyze trends, and apply those insights to better target customers and prospects through multi-channel marketing campaigns.
  • 2. ANALYZING DATA TAKES RESOURCES BUT THAT DATA CAN BE MESSY, incomplete, and difficult to process. Oftentimes, customer files require significant manual cleansing and integration before you can add value-added data and services, analyze results, and deliver answers to your client in a timely manner. GETTING THAT RELEVANT DATA CLEAN—AND ACTIONABLE—COSTS TIME AND MONEY YOU CAN’T AFFORD.
  • 3. MORE DATA MEANS MORE MANPOWER AND IN TODAY’S WORLD, integrating Big Data and social media into your offerings is imperative to give your clients a comprehensive picture of consumers in an offline and online world. But integrating these new data sources means increased reliance on scarce IT resources and dedication to one-off integration projects, which incur long lead times and greater expenses.
  • 4. INEFFICIENCIES PREVENT SCALABILITY THESE OBSTACLES PREVENT YOU from being able to productize your offerings and scale your business. If you can’t scale your business, you can’t increase revenue faster and improve your profit margins.
  • 5. THE SOLUTION Alteryx Analytics helps you work quickly and efficiently by automating the data blending and cleansing process by reducing reliance on IT resources. WITH A SINGLE PLATFORM, YOU CAN: INTEGRATE AND BLEND virtually any data source from any location. ENRICH your customers’ data, creating a 360-degree view incorporating spatial, demographic, and modeled data—all in a single workflow. CREATE more powerful and impactful data-driven services for your clients. REDUCE your costs, improve customer loyalty, and accelerate revenue growth.
  • 6. ALTERYX ANALYTICS HELPS YOU IN THREE SIMPLE WAYS
  • 7. AUTOMATION STEP 01 AUTOMATE THE PREP WORK, PARSING, AND PROCESSING OF CLIENT DATA TO START ENRICHING IT QUICKER.
  • 8. CASE STUDY EXAMPLE ANALYTICSIQ developed unique data assets on hundreds of millions of records to custom specifications. Development time has been reduced from 8 days to 8 hours. 8 DAYS 8 HOURS
  • 9. NEW SERVICE OFFERINGS STEP 02 ADD NEW SERVICES THAT COMBINE THE NEW TYPES OF DATA THAT YOUR CLIENTS ARE CRAVING TO DEAL WITH THE COMBINATION OF OFFLINE AND ONLINE PROFILES.
  • 10. CASE STUDY EXAMPLE ANSIRA had a client facing the following challenges with customers: HIGH BRAND SWITCHING LOW LOYALTY HIGH IMPULSE DECISION MAKING The marketing solution was made more difficult because the company’s direct marketing investment was highly fragmented at the local level. By using Alteryx’s powerful data insight, Ansira created localized marketing solutions, enabling better customer intelligence and direct marketing strategies to be leveraged at the local level. The full suite of solutions included the combination of localized digital tools, helping to build a category-leading e-business, and local paid search results exceeding 400% ROI.
  • 11. PRODUCTIZE STEP 03 AUTOMATE THE COMBINATION OF INFORMATION, AND PRODUCTIZE THIS PROCESS TO SCALE.
  • 12. CASE STUDY EXAMPLE Alteryx advanced the automation of media plan processing and ordering in IMO (Integrated Media Optimization), VALASSIS patented multi-channel media planning system. The integration of Alteryx wizards and IMO, reduced overall cycle times for media plan creation by up to 35%. CYCLE TIME REDUCED BY 35%
  • 13. ALTERYX HELPS YOU… SAVE TIME AND LOWER COSTS: Automate your large-scale data blending and analytics all with one platform. USE BIG DATA EFFECTIVELY: Integrate and process larger data sets to deliver more accurate results that help increase your profit margin. OFFER MORE SERVICES: Automation means analysts become service developers, reducing manpower expenses and enabling faster development of services.
  • 14. ALTERYX IS THE FUTURE OF YOUR BUSINESS INCREASE YOUR SERVICE MARGINS by simplifying and automating data blending, enrichment, and analytic processes. EXTEND YOUR PRODUCT OFFERINGS to deliver multi-channel profiles and services with shorter turnaround times and greater accuracy. GROW REVENUE BY PRODUCTIZING YOUR DATA SERVICES with a single, end-to-end data and analytic platform.
  • 15. VISIT WWW.ALTERYX.COM/MSP