Alteryx 7 1 humanizing big data

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Alteryx Strategic Analytics 7.1 Humanizing Big Data …

Alteryx Strategic Analytics 7.1 Humanizing Big Data

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Paul Ross, Dr. Dan Putler, Jim Schattin

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  • Purpose of presentation:Presentation is designed as overview of Alteryx capabilities and companyAudienceAll audiencesLevel of Content100 Level – introductory and overview
  • Focus is on the wrong issues:Volume of data wins over insight & valueBig Data analytics in isolation with no contextData Scientists saving the world, but not enough are available
  • Purpose of presentation:Presentation is designed as overview of Alteryx capabilities and companyAudienceAll audiencesLevel of Content100 Level – introductory and overview
  • Purpose of presentation:Presentation is designed as overview of Alteryx capabilities and companyAudienceAll audiencesLevel of Content100 Level – introductory and overview
  • Predictive ModelingLinear / logistic regressionStepwise variable selectionDecision trees / random forestsClustering/GroupingK-centroids clusteringHierarchical clusteringData Investigation“All-in-one” field reportField association analysisAdvanced scatterplotsBox and whisker plotsData preparationOversample a field and level of interestCreate random subsamples
  • Purpose of presentation:Presentation is designed as overview of Alteryx capabilities and companyAudienceAll audiencesLevel of Content100 Level – introductory and overview
  • Purpose of presentation:Presentation is designed as overview of Alteryx capabilities and companyAudienceAll audiencesLevel of Content100 Level – introductory and overview

Transcript

  • 1. Alteryx Strategic Analytics 7.1 Humanizing Big Data© 2012 Alteryx, Inc. Confidential. 1
  • 2. New Data and New Approaches to Solving The Big Problems – Big Data & Predictive On Our Minds Human Data Application DataMachine Data© 2012 Alteryx, Inc. Confidential. 2
  • 3. Decision Makers Want to Take Advantage of This New Insight to Make Real Progress “That’s Cool”© 2012 Alteryx, Inc. Confidential. 3
  • 4. Back to the Future: Business Decision Makers Cannot Make The Right Decisions Because of Data & Analysis Cloud Un-Structured Data Content “I just want to understand what we should be doing….”© 2012 Alteryx, Inc. Confidential. 4
  • 5. The Attributes of Big Data Are Not Enough IT / Data Group Focus is on the wrong issues • Volume of data wins over insight & value Velocity Volume • Big Data analytics in isolation with no context • Data Scientists saving the world, but not enough are Variety available© 2012 Alteryx, Inc. Confidential. 5
  • 6. We Need to Humanize Big Data IT / Data Group Business Volume Velocity Value ? Variety© 2012 Alteryx, Inc. Confidential. 6
  • 7. Even When the Data is Ready, The Complexity of Getting the Analysis Makes a Mockery of Timelines Custom Big Data Analytics “I’m still waiting…” Traditional Predictive Analytics© 2012 Alteryx, Inc. Confidential. 7
  • 8. The Rules of Humanizing Big, Thou Shalt… Shift from Data Scientist to Tell The Stories That Drive Data Artisan Better Business Make Big Data access easy Add the right context Integrate with the data you Make predictive a data have analyst thing Make it repeatable & Put it in the hands of business Iterative people© 2012 Alteryx, Inc. Confidential. 8
  • 9. Delivering the Skills of the Data Scientist to the Data Analyst Capabilities of The Data Scientist that Drive Largest Data Value Today Data or Business Analyst Data Artisan© 2012 Alteryx, Inc. Confidential. 9
  • 10. “Finally!”© 2012 Alteryx, Inc. Confidential. 10
  • 11. The Alteryx Solution© 2012 Alteryx, Inc. Confidential. 11
  • 12. Single Workflow to Deliver Big Data Insight & Foresight Iterative Big Data Analytics Requirements Access and Integrate Big Data Enhance Data & Add context Predictive Analytics© 2012 Alteryx, Inc. Confidential. 12 Content under NDA until 7/16/12
  • 13. One Solution & Workflow For Big Data Business ValueFull Spectrum of Packaged MarketEnterprise Data & Customer Data Enrich Integrate Analyze Share Cloud Data Integrate any data Rapid development of Strategic Analytic Un-Structured source sophisticated analytics applications in the hands of Content with unique spatial business decision makers understanding Enhance 3rd Party Tools © 2012 Alteryx, Inc. Confidential. 13
  • 14. “That was fast”© 2012 Alteryx, Inc. Confidential. 14
  • 15. Building Analytic Applications to Answer Strategic Business Questions Create & Share© 2012 Alteryx, Inc. Confidential. 15
  • 16. Introducing Alteryx Strategic Analytics 7.1 Make Predictive Provide Market & Humanize Big Data More Accessible Customer Insight Big Data and Predictive Single platform for Packaged data with in a single workflow data access and every license of core predictive product Hadoop and MongoDB connectors for simple 16 new prepackaged Consumer and access tools extend access corporate data in one tool Integrate Big Data with Single Alteryx workflow any other source of opens new Data is analysis ready insight opportunities© 2012 Alteryx, Inc. Confidential. 16
  • 17. One Solution & Workflow For Big Data Business ValueFull Spectrum ofEnterprise Data Enrich Integrate Cloud Data Integrate any data Un-Structured source Content Enhance © 2012 Alteryx, Inc. Confidential. 17
  • 18. Humanizing Big Data Requires Full Spectrum Data Access & Integration, and Easy to Use Predictive Analytics * ** Single Data & Analytic Workflow MongoDB Connector Hadoop Connector Read/ write to Humanizing Supports SQL & MongoDB Big Data HQL = Value * New connector in Alteryx 7.1 ** Full connector released in Alteryx 7.1© 2012 Alteryx, Inc. Confidential. 18
  • 19. Humanizing Big Data Demo© 2012 Alteryx, Inc. Confidential. 19
  • 20. One Solution & Workflow For Big Data Business ValueFull Spectrum ofEnterprise Data Enrich Integrate Cloud Analyze Data Integrate any data Rapid development of Un-Structured source sophisticated analytics Content with unique spatial understanding Enhance © 2012 Alteryx, Inc. Confidential. 20
  • 21. Making Predictive Analytics Accessible To the Data Artisan By Bridging the Data Scientist Skills Gap© 2012 Alteryx, Inc. Confidential. 21
  • 22. Making Predictive More Accessible Demo© 2012 Alteryx, Inc. Confidential. 22
  • 23. One Solution & Workflow For Big Data Business ValueFull Spectrum of Packaged MarketEnterprise Data & Customer Data Enrich Integrate Cloud Data Integrate any data Un-Structured source Content © 2012 Alteryx, Inc. Confidential. 23
  • 24. Provide Market & Customer Insight© 2012 Alteryx, Inc. Confidential. 24
  • 25. Strategic Analytics Require A Deep Understanding of the Customer & Where They Are Data Provided Out of the Box Household Firmographics Segmentation Population & Spatial Census© 2012 Alteryx, Inc. Confidential. 25
  • 26. Conclusion: Humanizing Big Data Iterative Big Data Analytics Requirements Access and Integrate Big Data Enhance Data & Add context Predictive Analytics© 2012 Alteryx, Inc. Confidential. 26
  • 27. One Solution & Workflow For Big Data Business ValueFull Spectrum of Packaged MarketEnterprise Data & Customer Data Enrich Integrate Analyze Share Cloud Data Integrate any data Rapid development of Strategic Analytic Un-Structured source sophisticated analytics applications in the hands of Content with unique spatial business decision makers understanding Enhance 3rd Party Tools © 2012 Alteryx, Inc. Confidential. 27
  • 28. What’s Next? Get Social & Try Alteryx @alteryx Get the Alteryx Trial www.alteryx.com/alteryx-trial-form© 2012 Alteryx, Inc. Confidential. 28
  • 29. Inspire 2013 Seize the Power of Strategic Analytics Sheraton Phoenix Downtown Hotel March 5-7, 2013 Learn More! www.alteryx.com/events/Inspire Follow Us on Twitter! @alteryx #Inspire13 “Overall the best single company sponsored conference Ive ever attended.” ─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility© 2012 Alteryx, Inc. Confidential. 29
  • 30. Inspire 2013Seize the Power of Strategic Analytics Share Your Story! Be a part of Inspire 2013! Selected speakers will receive a COMPLIMENTARY conference pass! March 5-7, 2013 – Phoenix, AZ Do you have a compelling Alteryx success story Conference pass includes admission to: to share with your peers? • Conference keynotes and general sessions • Breakout sessions, summits and workshops Whatever your industry, role or expertise with Alteryx • Alteryx Product Training sessions technology, this is a great opportunity to share and discuss your analytics experience. • Solutions Center • Partner Network Lounge Presentation categories • All meals and networking opportunities, • Power user including the Alteryx Grand Prix, the Awards • Industry leader Dinner and the Alteryx Party • Solution demonstrations • Roundtable discussions Submit Your Story by November 30, 2012! • Guest panelists/presenters© 2012 Alteryx, Inc. Confidential. 30
  • 31. Key Terms • Alteryx 7.1 • Strategic Analytics • Predictive Analytics • Big Data Analytics • Social Media Analytics • Data Integration • Business Analytics • Humanizing Big Data • Financial Analytics • Agile Business Intelligence • Analytics Platform • Unstructured Data • Mongo DB Connector© 2012 Alteryx, Inc. Confidential. 31