3 Keys to Accelerating Revenue Growth with Innovative Data Services

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For data aggregators, data providers and marketing service providers, the new sources of data from social media, connected devices, and, online behavior represent opportunities to create new, …

For data aggregators, data providers and marketing service providers, the new sources of data from social media, connected devices, and, online behavior represent opportunities to create new, innovative services.

In this webinar you will learn how using Alteryx you can:
• Access any source of data like Big Data, client data, or even your proprietary data to create new service offerings
• Take advantage of deep analytical capabilities to model data
• Deliver multi-channel profiles and services to your clients
Join this webinar to learn how Alteryx’s data aggregator and service customers such as Experian, TargetSmart, and AnalyticsIQ are creating innovative service offerings with Alteryx

More in: Technology , Business
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  • 1. 1© 2013 Alteryx, Inc.3 Keys to Accelerating Revenue Growth withInnovative Data Services
  • 2. 2© 2013 Alteryx, Inc.Goals for Session1 2 3Challenges ForMarketing ServiceProvidersKeys to Success forInnovative ServicesNext Steps
  • 3. 3© 2013 Alteryx, Inc.Situation TodayIncrease in Complexity• Who are target customers?• What offerings?Difficulty in the Details• More Data Sources• Traditional• E-Commerce• Social• Web Logs
  • 4. 4© 2013 Alteryx, Inc.Embrace the data• Details lead to success• More data, more accuracy• Improving models, improves revenue• More accuracy, better ROI• Deliver multi-channel products &servicesSo why isn’t everyone doing it?Successful Innovative Services
  • 5. 5© 2013 Alteryx, Inc.Key 1: Access to all Relevant DataOrganizations• Data types & sources• Lack of tools, resources,expertiseService Providers• Incorporate all of the newemerging data types• Create the right servicesChallenges
  • 6. 6© 2013 Alteryx, Inc.The Need: Blending and ModelingCustomer DataFilesCleanse andPrepareBlend Enrich Analyze Client Output
  • 7. 7© 2013 Alteryx, Inc.Key 2: Building a Predictive ModelCustomer DataFilesCleanse andPrepareBlend Enrich Analyze Client Output
  • 8. 8© 2013 Alteryx, Inc.Key 3: Innovative Offering@
  • 9. 9© 2013 Alteryx, Inc.Alteryx’s Mission is To Humanize Big Data andEmpower Data Artisans Within The BusinessData ArtisanCapabilities of Data Scientist thatDrive Largest Value TodayLine of Business Data orBusiness Analyst
  • 10. 10© 2013 Alteryx, Inc.Traditional Model for Building Analytical DatasetWastes Time, Money, and OpportunityAsk for the RightAnalytical ModelingGet the Right Data TogetherDeliveringCustomerOutput67% Of Time
  • 11. 11© 2013 Alteryx, Inc.Alteryx Reduces the ComplexityCreate AdvancedAnalyticsEnrich Data Customer Value / Margin1/10th of time
  • 12. 12© 2013 Alteryx, Inc.Utilize &Integrate anydata sourceIntegrateRapid design ofpredictiveanalytics withunique spatialunderstandingAnalyzeBusinessOutputAll RelevantDataEnrichProprietaryDataConsumerizethe use ofsophisticatedanalyticsThe Alteryx Solution
  • 13. 13© 2013 Alteryx, Inc.Alteryx Customers Making Analytics Real for TheirBusiness• Blending of client files inpreparation for enrichment• Reduce data processing time• Improve turnaround times forclients by 70% coding requirements• Rise in revenue performanceprojections by 400%• Improved competitiveeffectiveness• Increased operational efficiencyand turnaround time• Develops unique datasets onmillions of records• Build predictive models oncustomer segments• Reduce development time
  • 14. 14© 2013 Alteryx, Inc.Alteryx Adoption and Customer Success"Top 10 Big DataPure Plays"
  • 15. 15© 2013 Alteryx, Inc.Scenario 1: Blending Data from MultipleSources to Build a Complete Customer View
  • 16. 16© 2013 Alteryx, Inc.Scenario 1: Blending Data from Multiple Sources toCreate a Complete Customer View
  • 17. 17© 2013 Alteryx, Inc.Scenario 2: Building a Predictive Model toTarget Customers
  • 18. 18© 2013 Alteryx, Inc.Scenario 2: Building a Predictive Model to TargetCustomers
  • 19. 19© 2013 Alteryx, Inc.ConclusionAccessing and Integrating all relevant dataDiscuss The DataChallenge for VisualAnalyticsBuilding an Accurate Customer ModelRight offer to the right customer
  • 20. 20© 2013 Alteryx, Inc.Download the Alteryx Designer Desktoptoday to begin Humanizing Big Datawww.alteryx.com
  • 21. 21© 2013 Alteryx, Inc.• Data Compliers• Data Aggregators• Marketing Service Providers• Data blending• Data integration• Data analyst• Business analyst• Data cleansing• Alteryx• Matt Madden• Richard Snow• Predictive Analytics• Humanizing Big Data• Big Data Analytics• Alteryx Analytics GalleryKey Terms