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Surveys have become one of the most important items in a professional services marketer’s toolkit. When done right, they can help firms demonstrate their insights on important business topics and generate awareness of the firm overall. Yet many firms struggle to create surveys that provide sufficient return on investment.
Alterra Group’s insights on designing, conducting, and promoting effective thought leadership survey research can help professional services firms learn what separates surveys that are powerful lead and awareness generators from those that fall flat.