What's Hot This Winter: Holiday Gifts to Warm up your Stockings
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What's Hot This Winter: Holiday Gifts to Warm up your Stockings

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By monitoring the conversation on social media, we compiled an extensive list of great holiday gifts depending on the category consumers are shopping in (electronics, toys, books, etc.) or their ...

By monitoring the conversation on social media, we compiled an extensive list of great holiday gifts depending on the category consumers are shopping in (electronics, toys, books, etc.) or their relationship to the gift recipient (husband, mother, sister, etc.).

In this presentation, we dive into the social media dialogue and find out if Microsoft Kinect is living up to its pre-release buzz. Does the iPad continue to be a must-have commodity this holiday season and what is at the top of consumers' list in the toys, gaming, books & music departments?

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What's Hot This Winter: Holiday Gifts to Warm up your Stockings Presentation Transcript

  • 1. Alterian Hot TopicWhat’s Hot This Christmas: Holiday Gifts to Warm up your Stockings
  • 2. Social Media Performance Blogs & Comments Social Networking Sites (Facebook, LinkedIn) Microblogs We immerse ourselves (Twitter) in digital spaces, using the internet as a culture in its own right and Mainstream observing patterns in News conversation, common Versus social practices, and creating links between Multimedia online and offline (YouTube, worlds Podcasts) Forums Google Trends & Insights Real world Delicious & conversations, habits, Social Tagging practices, cultures © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 3. Table of content Search Overview 4 What are hot shopping topics during Holiday? 5 What were hot shopping topics for MOM? 6 What were hot shopping topics for DAD? 7 What were hot shopping topics for HUSBAND? 8 What were hot shopping topics for WIFE? 9 What were hot shopping topics for SISTER? 10 What were hot shopping topics for BROTHER? 11 Influencer Twitter 12 Influential Forum 13 Appendix: Keywords 14 © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 4. Search Overview and Scope Search Keyword See appendix Tool Used Date range: 11/22 – 12/06/2010 SM2: a social media monitoring and analysis solution, which helps to track conversations, review positive/negative sentiment for brand, competitors and partners across social media channels such Exclude: as blogs, wikis, micro-blogs, social Non-English Advertising / For Sale networks, video/photo sharing sites and real-time alerts. Final results: 7,082 © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 5. What were the hottest categories? 3500 3230 3000 2500 2022 2000 1656 1500 1000 477 445 390 500 0 * Entertainment: CDs, Music, Movies © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 6. What were hot shopping topics for MOM? Toys 1% Electronic 1% 6% The Confession, Unbroken, Diary of a Wimpy Kid Books 17% Just Dance 2, Call of Duty: Black Ops, Fable III Game 26% Tiffany’s, The Castle, Sears (Jewelry) Jewelry 57% Taylor Swift, Susan Boyle, Harry Potter 1-6, Avatar,Entertainment Toy Story 3 * Entertainment: CDs, Music, Movies © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 7. What were hot shopping topics for DAD? Toys 0% Jewelry 3% Books 7% Game 18% Electronic 23% Apple Ipod Touch, Flip UltraHD Video Camera, Garmin ForerunnerEntertainment 62% Bruce Springsteen, The Pacific, The Hangover * Entertainment: CDs, Music, Movies © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 8. What were hot shopping topics for WIFE? Books 6% Toys 7% Jewelry 8% Games 21% Electronics 32% Kindle Reading Device and Apple iPod Touch Entertainment 44% 0% 10% 20% 30% 40% 50% * Entertainment: CDs, Music, Movies © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 9. What were hot shopping topics for HUSBAND? Books 7% Toys 8% Jewelry 8% Madden NFL 11 Games 19% Electronics 31% Kindle Reading Device, Apple iPod Touch Entertainment 41% 0% 10% 20% 30% 40% 50% * Entertainment: CDs, Music, Movies
  • 10. What were hot shopping topics for SISTER? Toy 5% Books 9% CD 20% Games 20% Jewelry 23% Claire’s Jewelry, JC Penney Jewelry, Gordon Jewelry Movies 50% Harry Potter, Avatar Electronics 52% Kindle Reading Device, Apple Ipod Touch © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 11. What were hot shopping topics for BROTHER? Books 8% Toy 9% CD 12% Jewelry 27% Games 35% Mario Kart Wii with Wii Wheel, Fable III Movies 53% Harry Potter, Avatar, Toy Story 3, the Hangover Flip UltraHD Video Camera, Apple Ipod Electronics 80% Touch, Kindle Reading Device
  • 12. Influential Forums• Name: WattFlyer • Name: BabyCenter • Name: The Purse Forum• Web www.wattflyer.com • Web • Web: http://forum.purseblog.com http://community.babycenter.com • Forum on fashion and accessories.• The forum which is interested by • 281,898 members Electric Power Flight fans, where • A community where moms can ask people can ask and share questions, give advice and share • 17,035,946 posts information about electric power personal experiences, covering • 568,192 threads toys, especially Electric R/C issues from fashion to work. • This site reaches 53,217 US viewers Airplanes. • This site reaches 9.3 million monthly per month. (Quancast)• 35,155 members people, of which 6.8 million (73%) are in the U.S. (Quancast). • Contained many posts asking for• 764,636 posts • A blog on the site, called Attachment gift ideas. There is a larger female• 55,807 threads Parenting Group, focused more• This site reaches approximately audience here, however, males were around family members. This group also found to be asking for advice on 28,300 US viewers per month. has: (Quancast) what to get for their wives. • 1,557 members • 1,902 posts• Related discussions focused on • Moms shared advice on what to get what to buy for their father or son. for their children. Black Friday was typically mentioned as an opportunity for Christmas shopping. WattFlyer RC Electric BabyCenter The Purse Forum Flight Forums http://community.babycenter www.wattflyer.com http://forum.purseblog.com .com © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 13. Appendix - Keywords “shopping” AND “xmas” AND “mom” “shopping” AND “xmas” AND “dad” “shopping” AND “x-mas” AND “mom” “shopping” AND “x-mas” AND “dad” “shopping” AND “x_mas” AND “mom” “shopping” AND “x_mas” AND “dad” “shopping” AND “christmas” AND “mom” “shopping” AND “christmas” AND “dad” “shopping” AND “xmas” AND “mother” “shopping” AND “xmas” AND “father” “shopping” AND “x-mas” AND “mother” “shopping” AND “x-mas” AND “father” “shopping” AND “x_mas” AND “mother” “shopping” AND “x_mas” AND “father” “shopping” AND “christmas” AND “mother” “shopping” AND “christmas” AND “father” “buying” AND “xmas” AND “mom” “buying” AND “xmas” AND “dad” “buying” AND “x-mas” AND “mom” “buying” AND “x-mas” AND “dad” “buying” AND “x_mas” AND “mom” “buying” AND “x_mas” AND “dad” “buying” AND “christmas” AND “mom” “buying” AND “christmas” AND “dad” “buying” AND “xmas” AND “mother” “buying” AND “xmas” AND “father” “buying” AND “x-mas” AND “mother” “buying” AND “x-mas” AND “father” “buying” AND “x_mas” AND “mother” “buying” AND “x_mas” AND “father” “buying” AND “christmas” AND “mother” “buying” AND “christmas” AND “father” © ALTERIAN 2010 ALL RIGHTS RESERVED
  • 14. Appendix - Keywords “shopping” AND “xmas” AND “wife” “shopping” AND “xmas” AND “husband” “shopping” AND “x-mas” AND “wife” “shopping” AND “x-mas” AND “husband” “shopping” AND “x_mas” AND “wife” “shopping” AND “x_mas” AND “husband” “shopping” AND “christmas” AND “wife” “shopping” AND “christmas” AND “husband” “buying” AND “xmas” AND “wife” “buying” AND “xmas” AND “husband” “buying” AND “x-mas” AND “wife” “buying” AND “x-mas” AND “husband” “buying” AND “x_mas” AND “wife” “buying” AND “x_mas” AND “husband” “buying” AND “christmas” AND “wife” “buying” AND “christmas” AND “husband” “shopping” AND “xmas” AND “sister” “shopping” AND “xmas” AND “brother” “shopping” AND “x-mas” AND “sister” “shopping” AND “x-mas” AND “brother” “shopping” AND “x_mas” AND “sister” “shopping” AND “x_mas” AND “brother” “shopping” AND “christmas” AND “sister” “shopping” AND “christmas” AND “brother” “buying” AND “xmas” AND “sister” “buying” AND “xmas” AND “brother” “buying” AND “x-mas” AND “sister” “buying” AND “x-mas” AND “brother” “buying” AND “x_mas” AND “sister” “buying” AND “x_mas” AND “brother” “buying” AND “christmas” AND “sister” “buying” AND “christmas” AND “brother”
  • 15. THANK YOU! Please contact us with any questions: Jim Reynolds: jim.reynolds@alterian.com Kyle Henderick: kyle.henderick@alterian.com Ivy Shtereva: ivy.shtereva@alterian.comUK/EU: +44 (0) 117 970 3200 | US: +1 312 704 1700 | Asia/Pac: +61 (2) 9968 2449 Web: www.alterian.com | Blog: www.engagingtimes.com | Twitter: Alterian Slideshare: Alterian | YouTube: engagingtimeslive | Facebook: The Real Alterian