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Super Bowl Social Media Results 9 Feb 2010

by on Feb 09, 2010

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With social media channels emerging, marketers planning to increase spend over the next year (60 percent according to Alterian’s recent survey [imbed link in text]) and the Super Bowl 2010 ...

With social media channels emerging, marketers planning to increase spend over the next year (60 percent according to Alterian’s recent survey [imbed link in text]) and the Super Bowl 2010 approaching, Alterian took the opportunity to monitor the advertisers of the upcoming event to measure the ‘buzz’ that is associated with each brand’s commercial. As social media has become the new measurable ‘word of mouth’ indicator, on 12/9/2009 Alterian began monitoring conversations, more than 185,000, surrounding the Super Bowl advertising that consisted of 37 advertisers (35 known advertisers and two non-advertisers). To help further understand these results Alterian developed a ‘Social Engagement Index’ to measure the volume and potential reach of conversations about each advertiser in order to understand their preliminary effectiveness in the social media universe.

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