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Have you heard about recent Lead Gen success stories in social media? Do you know the smart tactics companies are applying to increase sales and find qualified leads? Discover the social media strategies of companies like Dell, Jetblue, and American Express that can improve your own lead generation activities.
Increase leads for your sales team by listening to the social web, identifying brand champions and potential leads, and employing social savvy when you engage with potential customers.
This slideshow will show you how to:
* Listen: A review of platforms to monitor social media
* Benchmark: Determine what is being said, and who is saying it
* Identify: Find your fans, brand advocates and champions
* Engage: Using social media to respond and interact
* Measure: How to best seed your content to track it via your listening platform