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Social Media Report Cards: Measuring Brand Engagement

by on Jun 22, 2011

  • 3,409 views

Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their ...

Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their customers, solving customer service issues quickly and amplifying their marketing efforts. Alterian analyzed 12 brands in 6 industries to determine which brands are the most engaged with their customers on social media.

Our analysis included a head-to-head comparison of the following brands:
• Time Warner Cable
• Comcast Cable
• Bank of America
• Citi
• Delta Airlines
• American Airlines
• ATT Wireless
• Verizon Wireless
• Microsoft Xbox
• Sony Playstation
• Dell
• HP

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8 Embeds 498

http://www.engagingtimes.com 401
http://www.scoop.it 64
http://feeds.feedburner.com 16
http://paper.li 11
http://webcache.googleusercontent.com 2
http://engagingtimes.appropingo.com 2
http://twitter.com 1
http://www.business2community.com 1
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