Social Media Engagement Solutions


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Social Media Engagement Solutions

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  • Customers are no longer just consumer's – they are content publishers tooTwo kids with a video camera can ruin the reputation of a 50 year old brand – domino’s
  • Social Media Engagement Solutions

    1. 1. AlterianSocial Media Engagement Solutions<br />
    2. 2. Consumers no longer trust advertising<br />and traditional corporate channels.<br />
    3. 3. People are talking and listening to each other about your brand.<br />
    4. 4. Perhaps its time you started listening too?<br />
    5. 5. Alterian Customer Engagement Life Cycle<br />
    6. 6. Alterian Customer Engagement Framework<br />
    7. 7. How can we help?<br />Quantify the social impact of sponsorship<br />Monitoring<br />Extend and expand the impact of planned campaigns<br />Engagement<br />
    8. 8. Social Media Engagement Issues<br />How can we sift through mountains of data from Social Media channels?<br />Where’s the ROI?<br />It’s impossible to “manage” Social Media – so how can we LEVERAGE these channels?<br />?<br />How can we engage effectively with social communities?<br />
    9. 9. Quantify Social Impact<br />We start by harvesting conversations, relevant conversations, from across the social web (Facebook, MySpace, Twitter, YouTube, Flickr, Blogs, Associations, etc.) <br />
    10. 10. Quantify Social Impact<br />We then combine the social findings with other relevant data into a single, integrated view.<br />
    11. 11. Current Uses of SMM in the Market<br />Trends 2010: Listening Platforms, Forrester Research, Inc., September 9, 2010<br />
    12. 12. Social Media and your brand<br />You could look at the world of social media as a game of snakes and ladders. One bad decision can send you sliding down a slippery slope, but to climb to the top takes dedication.<br />
    13. 13. Extend & Expand Engagement<br />Enable the ability to easily and rapidly deploy content to all relevant social channels and communities where you want to be.<br />Ensure your campaigns are measurable and accountable — keep track of all your social media activity.<br />
    14. 14. Extend & Expand Engagement<br />bobbyD1Checking out Starburst’s Summer Concert schedule at Six Flags<br />less than 10 seconds ago via the web<br />SittinnPrettyyI can’t wait! The line up totally rocks.<br />less than 5 seconds ago via the web<br />Listen to and engage with your most loyal customers, no matter where you first came in contact with them. Respond to them with personal, high value offers.<br />
    15. 15. Extend & Expand Engagement<br />frankD46Checking on my reservation for Saturday evening at 6:30 for a party of 5 under Richardson.<br />less than 10 seconds ago via the web<br />Morton’ssteakhouseHi Mr. Richardson. We have your reservation set. See you at 6:30 on Saturday.<br />less than 5 seconds ago via the web<br />Morton’ssteakhouseEnjoy a desert on us! Click here for direct link to coupon. http://www.mortons/free<br />less than 5 seconds ago via the web<br />By responding socially and participating in communities, it makes it easier for people to share statuses and promote to their networks — highlighting the viral phenomenon of social media.<br />
    16. 16. Alterian Social Media Engagement Solutions<br />Social Media Monitoring<br />Easily capture and analyze Social Media data to monitor your brand, identify key influencers and generate sales leads <br />Integrate all your relevant data sources, including syndicated, back office, response and web behavior data to increase insights<br /> SOCIAL MEDIA ENGAGEMENT SOLUTIONS<br />Listening & Reporting<br />Marketing Analytics<br />Market Research<br />Content Publishing<br />One-to-One Conversations<br />Global<br />Services<br />Social Media Research<br />Combine Social Media data with traditional market research rigor and techniques to identify valuable insights and drive strategy<br />Social Media Engagement<br />Rapidly deploy approved content to all relevant social channels<br />Engage with your customers, and respond to them with personal, high value offers<br />Support, Professional and Managed Services<br />Leverage experience from global deployments<br />
    17. 17. Alterian: Focused on Customer Engagement<br />Software for Marketers by Marketers<br />Engaging the Individual Across Multiple Channels<br />Analytically-Driven Throughout<br />Best Practice Consultancy and Support<br />Global Partner Ecosystem<br />Software as a Service or On-Premise Deployment<br />More than 1,500 marketing organizations across 26 countries rely on Alterian solutions every day.<br />
    18. 18. The SM2 Technology Components<br />Collect<br />AlterianSM2 indexes the entire social media universe, across the globe and across all platforms. <br />Store<br />AlterianSM2 Social Media WarehouseSM, created in 2007, contains over 9 billion social media mentions, blogs, tweets, posts, images and conversations. <br />Understand<br />An incredibly powerful and intuitive tool, the AlterianSM2 User Interface enables clients to visualize, analyze, communicate and share findings. Turn content into actionable insight. <br />Over 10 Billion Conversations<br />
    19. 19. Customer Quotes<br />“<br />“<br />Without the social insights Alterian was able to provide we would not have been able to optimize our media spend. - Media Planner - F500<br />”<br />Across all our lines and all our departments we have one top vendor… Alterian.<br />- CMO <br />”<br />“<br />”<br />In one swoop Alterian increased our ability to demonstrate results and reduced our delivery costs. <br />- MD Creative Agency<br />“<br />Alterian responded to our needs with a speed and quality no other vendor could match. - Loyalty Manager<br />”<br />“<br />Before Alterian it would take 3 bodies and 3 days to respond to clients. Today sales can do it in 3 minutes. <br /> - Data Service Provider<br />”<br />“<br />Reach and awareness are critical for us. Alterian helped us understand and then leverage integrated digital channels to extend and expand our brand engagement. <br />- Licensed Goods Brand Manager<br />”<br />
    20. 20. THANK YOU<br />Web :<br />Web NL :<br />Email :<br />Phone : +31 (0) 356 257 890 <br />