Mobile social media

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Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media

Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media

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  • 1. Mobile Internet Powered by Webinar:Lifting the Lid on Mobile Session 4: Mobile Social Media
  • 2. Last Sessions Key Points • Market Influencers – Your need to tune in to external drivers • The Pace Of Change – Your need to have Agile Technology • Handset Diversity - Your need to be Cross Platform • Using mobile and mobile technology to deliver enriched experiences and gain 1-2-1 relationships with every customer • The need to use a different approach
  • 3. Mobile Social Media• The rapid growth of mobile as a marketing channel has taken many brands by complete surprise• Only 12% of brands have a mobile website• The integration of social media platforms into mobile will herald a new set of technical and commercial challengesThis webinar will focus on:• The risks and rewards of mobiles in social media• How mobile is making Social Media more important to your Brand• Technology to assist you benefit from the impact of mobile in Social Media
  • 4. Risks of Mobile Social Media • Nestle • 1.1million Views – • Negative Comments every 15 Minutes • Dominos • Over 1. million Views • Share Price Affected • Ryan Giggs • @injunctionsuper • 100,000 followers • Tweets reached new UK Peak
  • 5. Rewards of Mobile Social Media • Cravendale • 1.3 Million views • Increased Sales by 6% • Beyoncé
  • 6. Mobiles in Social Media
  • 7. Social and Commercial Drivers • Global Reach • Speed • Images, Videos • SMS • Apps • HTML5 • Social Gaming • Tablets • Vouchers
  • 8. Social and Commercial Drivers • Global Reach • Speed • Images, Videos • SMS • Apps • HTML5 • Social Gaming • Tablets • Vouchers
  • 9. Social Media Apps Location Based Instant Messaging Micro-blogging Social Networks
  • 10. Social and Commercial Drivers• Social Games are linked to offers from partners• To Play „players‟ need to obtain credits• Players can accept credit card offers• Take surveys• Buy services
  • 11. HTML5 Driving Mobile Social Media• HTML5 is the next generation of HTML markup language – currently 4.2• HTML5 has tools and features that make some things on mobile easier to develop: • Delivers better audio and video support • Built in Geo-location • Enables offline content • Provides “canvas” a means of delivering dynamic content
  • 12. Loyalty Through Mobile Social Media Next-generation shoppers • 53% of consumers keen to be sent real-time personalised offers to their mobile • 31% of 18-to-24 year-olds do not belong to any loyalty schemes • 73% of 18-to-24 year-olds open to retailers contacting them with personalised offers based on transaction history . YouGov
  • 13. Facebook – Success through Mobile• 200 million users interacting with the service via mobile phone.• No longer just social media - Communications Channel - TV• Facebook is turning increasing attention to: • location-based services with its Places platform • Mobile advertising in the shape of the Facebook Deals "check-in" service. • Facebook applications dominate most app stores
  • 14. Constantly Changing Market
  • 15. The Latest Web Framework
  • 16. Device Management Technology Content Management Delivery to the Mobile Web Centrally managed content Device detection for web, email, social and (> 12,000) mobile Leading edge delivery engine using HTML5 andiPhone Android Blackberry Windows fully optimised dynamic pages User preference Device and user tracking management geolocation, camera, NFC – advanced technology Social Media detection and development Integration and tools management Device and channel specific previews
  • 17. SummaryWe’ve Explored:• The risks and rewards of mobiles in social media• How mobile is making Social Media more important to your Brand• The latest Technology to assist you benefit from the impact of mobile in Social Media
  • 18. Questions: Final session in the series - From the Perspective of Mobile M-Commerce: Tuesday 2nd August @ 10am UK www.bemoko.com www.alterian.com