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Part 5 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this final installment focuses on m-commerce

Part 5 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this final installment focuses on m-commerce

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Mobile m-commerce Presentation Transcript

  • 1. Mobile Internet Powered by Webinar:Lifting the Lid on Mobile Session 5: Mobile Commerce
  • 2. Last Sessions Key Points • Market Influencers • The Pace Of Change • Handset Diversity • Ways to organise mobile technology into a marketing campaign • Using mobile to deliver enriched experiences and gain 1-2-1 relationships with every customer • Mobile influencing Social Media • The need to use a different approach
  • 3. m-commerceJust as brands and enterprises have mastered e-commerce, so m-commerce is upon them, presenting many new challenges but alsooffering many new opportunities.This webinar will focus on:• How m-commerce differs from e-commerce• What the different mobile payment mechanisms are• Exploring the opportunities for implementing m-commerce
  • 4. m-commerce opportunityIt is estimated that between 2010 and 2014, mobile payments willgrow dramatically, from $170 billion to $630 billion worldwideThe UK m-commerce market is worth an estimated £6 billion Juniper Research
  • 5. m-commerce opportunity m-commerce is the most significant change to business since the credit card Google Consumer engagement with mobile commerce has exploded. 91% of UK consumers have used their mobile device for commerce E-Consultancy Digital Marketers 82% of UK respondents access the mobile web on a daily basis MEF 51% of consumers see no problem with spending €100 in a single mobile transaction Netsize 16 % of retailers already use m-commerce, up from 5 % last year BT Expedite
  • 6. Social and Technical Drivers Social and Changes in Cultural Commerce Environment Traditional Environment Payment Services Mobile Merchant Consumer Payment Power Power Services e-Payment Services Changes in Changes in Legal and Technological Regularity Environment Environment
  • 7. Joining Up Technology Engage Interact TransactE-mail Mobile WebSMS AppsQR Codes VouchersBluetooth BarcodesNFC NFCShort Code SMS Apps/mobile web EPOS Press Geolocation Loyalty Card Radio MMS M-Wallet TV Video Vouchers In-store Mobile Vouchers SMS Loyalty Card Vouchers
  • 8. Joining Up Technology Engage Interact TransactE-mail Mobile WebSMS AppsQR Codes VouchersBluetooth BarcodesNFC NFCShort Code SMS Apps/mobile web EPOS Press Geolocation Loyalty Card Radio MMS M-Wallet TV Video Vouchers In-store Mobile Vouchers SMS Loyalty Card Vouchers
  • 9. Joining Up Technology Engage Interact TransactE-mail Mobile WebSMS AppsQR Codes VouchersBluetooth BarcodesNFC NFCShort Code SMS Apps/mobile web EPOS Press Geolocation Loyalty Card Radio MMS M-Wallet TV Video Vouchers In-store Mobile Vouchers SMS Loyalty Card Vouchers
  • 10. m-commerce Technology• M-wallet• Browser• NFC• PRSMS• Mobile Payment Gateway• Handset Security• Identity Management• Fraud Management• Encryption
  • 11. Technology Hierarchy Remote POS Micro Physical Digital Macro Physical Message-based Payments Near-field Communications (NFC) Browser-based Payments Bar-code Payments Application-based Payments Application-based Payments Mobile Payment Bank or Credit Payment Network Gateway Card Authorisation
  • 12. m-commerce Technology• M-wallet• Browser• NFC• PRSMS• Mobile Payment Gateway• Handset Security• Identity Management• Fraud Management• Encryption
  • 13. NFC - Near Field Communication• Short-range wireless technology• Embedded in the phone• Securely store personal data such as debit and credit card information• Supported by Blackberry, Nokia, Samsung• Soon to be supported by iPhone, Windows mobile• Needs integrating into POS systems• Needs Integrating into Credit Card, banks, payment Network and payment authorisation providers
  • 14. Browser Based m-commerceMobile browsing offers the fastest route to market for m-commerce• Here and now – where API’s are good!• Uses existing technology• User Journey is understood• Secure• No limit to transaction size• Low Transaction Costs• Visa and other merchants are behind the curve
  • 15. The Current Reality• 60% of mobile web users have had a problem in the past year when accessing a website on their phone• Slow load time was the number one issue, experienced by almost 75% of them• Followed by 51% who experienced a mobile site which crashed / froze / received an error• A mobile service that is slow, or worse not functioning, negatively impacts revenue, increases cost and damages brand equity• 52% of consumers are unlikely to return to a website they had trouble accessing from their phone• And 40% said they’d likely visit a competitor’s mobile website instead• A study by eBay has revealed that more than a third of consumers have failed to complete a purchase on their mobile
  • 16. Optimise for Mobile • Support All handsets – targeted code HTML5, CSS, jQuery • Optimise markup for fast sites • White space removal • CSS compression • Java script compression • Style sheet requests • Page Weight • Integrate into CMS for consistent experiences • Integrate into existing payment systems and carts
  • 17. bemokoLive Web Framework HOW BEMOKOLIVE WORKS bemokoLive – Web Framework External Content Media External Device Channel ControllerSocial Media Content Managemen Manager Manager t Controller Database Intelligent Assembly Engine EPOS Social Media Assembly Engine CMS CRM Widget Assembly Enginee-commerce App Assembly Engine Web Delivery Optimisation Controller Media Channels PC Mobile Apps IP TV Kiosks Netbooks
  • 18. Alterian and bemoko Joint Solution
  • 19. SummaryWe’ve Explored:• How m-commerce differs from e-commerce• What the different mobile payment mechanisms are• Exploring the opportunities for implementing m-commerce
  • 20. Questions: All previous sessions can be listened to again!! www.bemoko.com www.alterian.com