An overview of the web analytics ecosystem and uncover how web behavior analytics can free you from the status quo of just counting page views. More importantly, you will discover what you need to do to truly leverage the data that is available to you from the website.
Ultimately, you will walk away with:
• An understanding of the differences between available tools
• Insight on what data to collect on your site
• Tips to help get your manager to embrace web behavior analytics
• Checklist of next steps