Presented by Donna Rossi, Vice President, Global Customer Experience Management, Western Union
For generations, Western Union stood at the cutting edge of communications. From the historic telegram to Westar 1, the first U.S. commercial satellite in orbit, Western Union introduced many innovations that laid the groundwork for today's communications giants. Today, the company has evolved into a global leader in financial services with a presence in more than 200 countries and territories. While innovation is still a critical part of Western Union's success, its use of new communications methods -- and specifically social media -- has been somewhat limited. Donna Rossi, Vice President of Global Customer Experience Management for Western Union, will relate the challenges of implementing social media tactics, both internally and externally, in a historic and highly regulated company.