Four ways to take your Search
 Marketing to a new level with
  Social Media Monitoring
   Written by Connie Bensen, Direct...
Introduction




  Social Media Monitoring (SMM) can be a
  powerful supplementary tool to Search
  Engine Optimization (S...
Drive Better Quality Traffic to Your Website




 Lower the Costs of Your PPC Campaigns

 Traditional market research and ...
1. Social Media Monitoring Identifies Keywords



 The secret is to make it as easy as possible for search
 engines to fin...
Identify Words That Are Optimal SEO Keywords


While using a social media monitoring tool:
1. Set up searches for your bra...
2. Social Media Monitoring Supplements Your Link Building Strategy




     A social media monitoring tool can help guaran...
3. Social Media Monitoring Augments Pay Per Click Campaigns




    With a social media monitoring, you can identify
    k...
Identify the Physical Locations of Individuals of Online Conversations




  Social Media monitoring also takes geo-target...
4. Social Media Monitoring Builds Organic SEO



  The best SEO can be built organically by leveraging user
  generated co...
Inbound Links Are Golden!


 The trick is to optimize your content so that other websites, blogs
 and individuals link to ...
Outbound Linking is Easier


  This type of link building almost happens automatically.
  Your site should be optimized fo...
Integrate Social Media Channels



  It’s also invaluable to integrate channels that support
  specific media formats like...
Conclusion



  A social media monitoring tool offers a multitude of
  opportunities to maximize your SEO efforts by
  lev...
Get Your Copy of the Full Whitepaper




                  Four Ways to Take your Search
                  Marketing to a ...
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Four Ways To Take Your Search Marketing To A New Level With SMM

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Social Media Monitoring (SMM) can be a powerful supplementary tool to Search Engine Optimization (SEO) for getting your web site ranked and found by your target audience. Every organization wants to better know their customer segments.

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Four Ways To Take Your Search Marketing To A New Level With SMM

  1. 1. Four ways to take your Search Marketing to a new level with Social Media Monitoring Written by Connie Bensen, Director of Social Media and Community Strategy at Alterian Access the full whitepaper here
  2. 2. Introduction Social Media Monitoring (SMM) can be a powerful supplementary tool to Search Engine Optimization (SEO) for getting your web site ranked and found by your target audience. Every organization wants to better know their customer segments. Access the full whitepaper here
  3. 3. Drive Better Quality Traffic to Your Website Lower the Costs of Your PPC Campaigns Traditional market research and focus groups can be expensive and time consuming. Social media monitoring now provides a cost effective method to gain an in-depth sense of what consumers want and need. This whitepaper outlines how you can utilize that information to make your website(s) and Pay Per Click (PPC) campaigns more effective. Access the full whitepaper here
  4. 4. 1. Social Media Monitoring Identifies Keywords The secret is to make it as easy as possible for search engines to find your site and the great content you have created. Technology now offers the ability to gather the words and phrases that consumers are using online when talking about your brand, industry and competitors. The advantage to using these words for SEO purposes is that these are the same type of words that people are using to search for your products and resources! Access the full whitepaper here
  5. 5. Identify Words That Are Optimal SEO Keywords While using a social media monitoring tool: 1. Set up searches for your brand, industry terms and competitors 2. Create Theme word clouds for each. A word cloud is the result of analyzing all the conversations. The words that are used most frequently are displayed as the largest words. 3. Author Tag clouds provide an overview of the words that people have chosen to use. They used these words to tag their content. Their goal in choosing these words was to attract the search engines, so they are ideal indicators of the topic that you searched for Access the full whitepaper here
  6. 6. 2. Social Media Monitoring Supplements Your Link Building Strategy A social media monitoring tool can help guarantee diversity and relevance in your links and can help you find the most appropriate content with which to link and provide a fast overview of their respective influence. This will help you to efficiently expand on your link building strategy. Access the full whitepaper here
  7. 7. 3. Social Media Monitoring Augments Pay Per Click Campaigns With a social media monitoring, you can identify keywords that consumers are using as well as the sentiment around them. This information can guide you in efficiently identifying less expensive keywords to bid on but that are just as effective. Access the full whitepaper here
  8. 8. Identify the Physical Locations of Individuals of Online Conversations Social Media monitoring also takes geo-targeted campaigns to a new level. For many of these online conversations it is now possible to identify the location of the content creator. Mapping this metadata provides a powerful insight that can be used for business decisions – for example it can be used to identify high densities of your consumers, where there might be opportunities for new markets and likewise where your competitors are located. Access the full whitepaper here
  9. 9. 4. Social Media Monitoring Builds Organic SEO The best SEO can be built organically by leveraging user generated content. The social web has evolved to the point where your consumers want to be involved. Providing your visitors with the opportunity to interact and contribute content adds value for them and builds trust. Integrating social media into your site will increase your inbound and outbound links. Access the full whitepaper here
  10. 10. Inbound Links Are Golden! The trick is to optimize your content so that other websites, blogs and individuals link to your site. By monitoring online conversations, you can find out the interests, the needs of your customer segments and where they are conversing online. It will also indicate what types of media formats - such as voting, reviews, forums, video contests and more - in which they prefer to participate. Keep in mind that different customer segments have different needs. Stay at home moms will want different functionality than career executives. Once you find the features that your consumers would like from your site you can experiment with building them in to your new website. When you have people interacting at your site, and you’re participating at the sites and networks they’re involved in, they will naturally start linking to your site in their conversations. Access the full whitepaper here
  11. 11. Outbound Linking is Easier This type of link building almost happens automatically. Your site should be optimized for ‘shareability’. RSS distribution is one of the easiest ways to give your content legs by allowing people to subscribe to share it. People who use RSS readers are generally those that are blogging and commenting, and will create future links for you. The RSS feed also makes it easy for you to syndicate your content on collaborative sites which will catch the attention of new audiences/markets. The most obvious form of outbound linking is to link to influential sites and that have relevant content. Access the full whitepaper here
  12. 12. Integrate Social Media Channels It’s also invaluable to integrate channels that support specific media formats like YouTube for videos, iTunes for music, Flickr for photos, SlideShare for presentations, etc into your site. They allow people to find your content through specialty search engines. Most of these offer embedding options and encourage sharing of content. Choose the format options that make sense for your customer segments. Access the full whitepaper here
  13. 13. Conclusion A social media monitoring tool offers a multitude of opportunities to maximize your SEO efforts by leveraging the new opportunities that the social web offers. Your consumers are expressing themselves online and providing all of the key words and phrases that they’re searching for. Are you listening? Monitoring and analyzing those conversations will provide incredible insight and make your SEO efforts all that much more effective. Access the full whitepaper here
  14. 14. Get Your Copy of the Full Whitepaper Four Ways to Take your Search Marketing to a New Level With Social Media Monitoring www.alterian-social-media.com/learn- more/roi/whitepaper-seo-register

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