Presented by Don Peppers, Co-Founder, Peppers & Rogers Group …
Presented by Don Peppers, Co-Founder, Peppers & Rogers Group
The social media revolution may be even more disruptive to business models than the Internet itself has been, requiring nothing short of a complete re-wiring of many corporate processes, particularly marketing, sales, and service. Want to know the future of marketing and customer service? Look at how Gen Y and Gen Z consumers are employing social media to navigate their lives. Most prefer to interact via Facebook and MySpace rather than email.
Learn how to:
* How customers are using social media and the implications for businesses
* “Social network analysis” and “sentiment analysis” – two tools for understanding what’s going on in social media networks today
* Best practices for “socializing” your brand to build deeper customer relationships