With the recession beginning to taper off, budget-conscious consumers are demanding a little taste of the good life. Now, entry-level luxury cars are one of the hottest growing segments in the U.S. automotive market, as evidenced by the number of luxury car advertisements during the holiday season and the Super Bowl.
The Luxury Automotive Hot Topic is a head-to-head comparison of some of the top, entry-level luxury car models like the Chrysler 200, BMW 3 Series and the Lexus IS.
Which entry-level luxury cars are making the biggest splash? Which luxury brand’s advertisements have the most impact on their audience?