Featuring Trae Clevenger, Vice President, Strategy & Innovation
How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive sales?
The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. This webinar illustrated an innovative approach that is providing marketers with an actionable gauge of relationship strength and the ability to drive and optimize ROI.