×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Alterians 7th Annual Survey Results

by on Feb 01, 2010

  • 1,834 views

Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian ...

Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian

Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.

The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.

Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.

Statistics

Views

Total Views
1,834
Views on SlideShare
1,825
Embed Views
9

Actions

Likes
0
Downloads
31
Comments
0

1 Embed 9

http://www.slideshare.net 9

Accessibility

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Alterians 7th Annual Survey Results Alterians 7th Annual Survey Results Presentation Transcript