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Alterian Summit Social Media Analysis via Intrepid
 

Alterian Summit Social Media Analysis via Intrepid

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At this year's North American Engaging Times Summit, major organizations discussed how they are extending and expanding their brand’s social and emotional connection cross-channel, i.e. email, ...

At this year's North American Engaging Times Summit, major organizations discussed how they are extending and expanding their brand’s social and emotional connection cross-channel, i.e. email, direct mail, social media, web, etc; due to the socialization of their brands.

This is the analysis done by Intrepid on the conversation surrounding the Alterian Engaging Times Summit.

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    Alterian Summit Social Media Analysis via Intrepid Alterian Summit Social Media Analysis via Intrepid Presentation Transcript

    • www.thinkintrepid.com © Summit 2010 © INTREPID 2010 ALL RIGHTS RESERVED
    • A review of Alterian’s Engaging Times Summit 2010 Social Media Volumes Share of Voice Impactful Twitter Voices Major Topics/ Themes Key Findings © INTREPID 2010 ALL RIGHTS RESERVED 2
    • What Media Types Do We Work With? Blogs & Comments Social Networking Sites (Facebook, LinkedIn) We immerse ourselves Microblogs in digital spaces, using (Twitter) the internet as a culture in its own right and observing patterns in Mainstream conversation, common News social practices, and creating links between Versus online and offline Multimedia worlds (YouTube, Podcasts) Forums Google Trends & Insights Real world conversations, Delicious & habits, practices, Social Tagging cultures
    • Social Media Volume 683 results about Alterian 2010 Summit in total from 08/10/2010 to 08/25/2010 331 results (48% of total volume of Alterian 2010 Summit post ) found on 08/17/2010 - first day of the Alterian’s conference. The Alterian Summit was the key spike driven of the total volume about Alterian in this study period. © INTREPID 2010 ALL RIGHTS RESERVED 4
    • Share of Voice Where the conversation happened Most tweeted authors chrisabraham (Chris Abraham) DJEldridge (DJEldridge) Elyse_D (Elyse) MichelleRTaylor (Michelle Taylor) moniqueterrell (Monique Terrell) lindajvetter (Linda Vetter) cbensen (Connie Bensen) jackielamp (Jackie Lampugnano) catherinewarren (Catherine Warren) SPermuy (Steven Permuy) ADMAVEN (Nick Kinports) jenhowver (Jen Howver) warrenss (Warren Sukernek) © INTREPID 2010 ALL RIGHTS RESERVED 5
    • Impactful Twitter Accounts Post Chrisabraham 54 Highest number of post Highest number of reach 21,101 (follower) Chrisabraham Highest number of RT 22 Donpeppers Highest number of replies Donpeppers 45 © INTREPID 2010 ALL RIGHTS RESERVED 6
    • Impactful Twitter Accounts •Name Chris Abraham •Name Don Peppers •Name Monique Terrell •LocationÜT: 38.875972,- •Location Sea Island •Location Oklahoma City - Chicago 77.10562 •Web •Web www.sparkletoday.com •Web abrahamharrison.com peppersandrogersgroup.com •Bio Chris Abraham is THE expert •Bio Founding Partner, Peppers & •Bio Social & New Media in social media and digital PR, Rogers Group, business author, Strategist Residing in Chicago by experiencing unparalleled father of five, runner way of Oklahoma City! success with Abraham Harrison. He is also very humble. •780 Following - 2,186 Followers - •2,038 Following- 2,285 Followers •23,027 Following - 21,107 163 Listed -2,781Tweets 107 Listed -6,352Tweets Followers - 833 Listed - 34,201Tweets •7 tweets about #Alterian Summit. •18 tweets about #Alterian •54 tweets about #Alterian Neutral sentiment to the Summit, most of them are Summit – 35 of them were RT conference positive other @.Most of them had positive tone on #Alterian2010 and SM2 in particular. •22 RT@donpeppers •4 RT@Moniqueterrell •10 RT@chrisabraham •5 tweets replied to •45 tweets replied to •4 tweets replied to @chrisabraham @donpeppers @Moniqueterrell Chrisabraham Donpeppers Moniqueterrell twitter.com/chrisabraham twitter.com/donpeppers twitter.com/moniqueterrell © INTREPID 2010 ALL RIGHTS RESERVED 7
    • What did they say ? Chrisabraham Donpeppers Moniqueterrell © INTREPID 2010 ALL RIGHTS RESERVED 8
    • Main topics/theme Post Don Pepper’s Keynote: 70 Most interesting presentation “Death by Word-of-Mouth: Socialize Your Brand NOW” Most re-tweeted post 14 Most interesting quote 11 Most interesting number/figure 4 © INTREPID 2010 ALL RIGHTS RESERVED 9
    • Key topics/themes o 37% of total posts about Alterian 2010 Summit were the conversations about the seminar speakers and the events o 14% of total posts discussed the integration of social media with overall marketing campaigns, particularly direct marketing and digital marketing. o 12% of posts were about engagement including where and how customers were involved on SM and some strategy to building brand awareness and reputation. Alterian Summit events and guests 37% o7% of total posts mentioned Social Media facts / Integration SM and Marketing 14% statistics from the summit’s presentations, mostly on the first day of the conference. Customer relationship on SM 12% o 6% of total posts occurred after the summit as Social Media Fact&Figure 7% reviews which mostly were tweeted (or RT) on 19th Summit's review 6% or 20th of August, after the summit endied Branding strategy on SM 5% o Social Media analysis tool likes SM2 and Social Media Influencers were some other topics which Social Media Research Tool 4% caught many author’s attention. Social Media Influencer 2% * % of total posts © INTREPID 2010 ALL RIGHTS RESERVED 10
    • Other findings  20% of total posts the Alterian 2010 summit  90% posts contained Alterian2010  1.3% total posts mentioned the iPad  7% of total posts mentioned  3% of total posts were about © INTREPID 2010 ALL RIGHTS RESERVED 11
    • Key Takeaways The summit had a 48% of the volume significant impact on occurred on the first Alterian conversation day. volume. The conversation mirrored the Yet the conversation speaker’s topics as was sustainable as the majority of posts 7% of conversation were focused on occurred after the engagement and event. integration of social media with other marketing activities. © INTREPID 2010 ALL RIGHTS RESERVED 12