Today, consumers are ignoring traditional marketing channels and effectively finding ways to block them. How is this affecting your lead generation efforts? Are you connecting with your target audience or just gathering a large quantity of poor quality leads?
Social Media has opened up a new channel for marketers. You now have the ability to have conversations directly with potential customers. Are you ready to join the discussion and build awareness for your products? Do you know how to quickly identify those that are specifically interested in your products/services? Do you know how to avoid social media pitfalls that can hurt your lead generation?
Let’s Talk! about how social media monitoring can impact your sales prospecting and lead generation. Filling the sales funnel with high quality leads while reducing time can only increase your organization’s bottom line.
Written by Connie Bensen, the Director of Community Strategy at Alterian, whose blog was recently named one of Forbes 20 Best Marketing and Social Media Blogs.