New Media Marketing Presentation

Slide 1: Online and Social Media Marketing How To's Christine da Silva Founder & Online Marketing Strategist

Slide 2: Defining Online Strategies seo eMail ppc online PR website social ORM affiliate IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 3: Defining Online Strategies SEO Keywords xml Sitemaps Copy Meta data Links Google Articles SERPs Title Longer to see results, but results are sustained IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 4: Defining Online Strategies SEO Keywords xml Sitemaps 1. Tools Copy 3. Competitors Meta data 5. Content Links 7. 60+ key-phrases Articles Title IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 5: Defining Online Strategies SEO Keywords xml Sitemaps 1. H1 tags Copy 3. 250 – 300 words Meta data 5. keywords Links Articles Title IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 6: Defining Online Strategies SEO Keywords xml Sitemaps 1. PageRank 3. Inbound links Copy 5. Outbound links Meta data 7. Internal links Links 9. Google Operators Articles Title IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 7: Defining Online Strategies SEO Keywords xml Sitemaps 1. SEO 3. Links Copy 5. Brand Awareness Meta data 7. Article Directories Links 9. Content Syndication Articles Title IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 8: Defining Online Strategies SEO xml Sitemaps Keywords 1. Google 3. Yahoo Copy 5. Content Meta data Links Articles Title IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 9: Defining Online Strategies SEO Keywords xml Sitemaps 1. Title - 63 characters Copy 3. Meta description - 163 characters Meta data 5. Meta keywords – 200 characters Links Articles Title IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 10: Defining Online Strategies PPC Keywords Adsense Ad text Usability Bidding Google Landing pages Split testing SERPs Results are immediate, and budget related IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 11: Defining Online Strategies PPC Keywords Adsense 1. Tools Ad text 3. Competitors 5. Content Usability Bidding 7. 500+ key-phrases Landing pages Split testing IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 12: Defining Online Strategies PPC Keywords Adsense Short Punchy Title Ad text Short Descriptive Appetizer Short URL (~not necessarily URL that you will be using) Usability Bidding Landing pages Split testing IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 13: Defining Online Strategies PPC Keywords Adsense 1. CPC Ad text 3. Quality Score Usability Bidding Landing pages Split testing IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 14: Defining Online Strategies PPC Keywords Adsense 1. Quality Score Ad text 3. Be Specific 5. No Distractions Usability Bidding Landing pages Split testing IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 15: Defining Online Strategies PPC Keywords Adsense 1. Content Network Ad text 3. Make money 5. Targeted Ads Usability Bidding Landing pages Split testing IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 16: Defining Online Strategies PPC Keywords Adsense 1. Keep it Simple Ad text 3. No distractions (navigation) 5. Goal oriented Usability Bidding 7. Purchase Process Landing pages Split testing IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 17: Defining Online Strategies PPC Keywords Adsense 1. Two variations differing slightly Ad text 3. Two variations targeted at two audiences Usability Bidding Landing pages Split testing IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 18: Defining Online Strategies Social Media FB Business Page FaceBook flyers FaceBook insights IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 19: Defining Online Strategies Social FB Business Page Media FaceBook flyers FaceBook insights IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 20: Defining Online Strategies Social FaceBook flyers Media & Insights FaceBook insights IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 21: Defining Online Strategies ORM Quick Start: Google Alerts: www.google.com/alerts IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 22: Defining Target Demographic & Tracking Goals 1. Research Industry 3. Define the Audience 5. Track with Analytics 7. Blog followers (where relevant) 9. Scrutinize Conversions IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 23: Combining eMarketing Strategies & Multi-Channel IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 24: Determining ROI CONTENT MEDIA EXPERTISE ROI IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 25: Group Exercise & Discussion & Tips Exercise 3. Create title & meta data tags 4. What would you look at to tweak on the site 5. Create PPC advert 6. What mediums would you use to promote this company IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 26: Group Exercise & Discussion & Tips 1. SEO 3. PPC Title: Pink Poodles | Toy and Pet Poodles for Adoption | Joburg 5. Affiliate Pink Poodles for Sale Toy and Pet Pink Poodles Description: Pink Poodles, a dedicated poodle website that 7. Social Media in Joburg for Adoption features stuffed toy and pet poodles for adoption to good www.pinkpoodles.com homes in and around Joburg South Africa 9. eMail Marketing Keywords: pink poodles dog toy pet poodles adoption joburg south africa IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 27: Case Studies Data removed… please contact creator for more information IQPC: Online &Social Media Marketing How To's : Christine da Silva

Slide 28: Take-aways graphic 1. Define Demo 3. Research where they are 5. Speak to them 7. Track 9. Analyse Christine da Silva www.altersage.com | info@altersage.com skype: altersage | twitter: altersage Linkedin: altersage | Blog: www.altersage.com/blog/ IQPC: Online &Social Media Marketing How To's : Christine da Silva