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New Media Marketing Presentation

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    New Media Marketing Presentation - Presentation Transcript

    1. Online and Social Media Marketing How To's Christine da Silva Founder & Online Marketing Strategist
    2. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva website seo ppc social eMail affiliate ORM onlinePR
    3. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Links Copy Articles Google SERPs Title Meta data xml Sitemaps Keywords Longer to see results, but results are sustained SEO
    4. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva
      • Tools
      • Competitors
      • Content
      • 60+ key-phrases
      Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
    5. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
      • H1 tags
      • 250 – 300 words
      • keywords
      Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
    6. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
      • PageRank
      • Inbound links
      • Outbound links
      • Internal links
      • Google Operators
      Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
    7. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
      • SEO
      • Links
      • Brand Awareness
      • Article Directories
      • Content Syndication
      Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
    8. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
      • Google
      • Yahoo
      • Content
      Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
    9. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
      • Title - 63 characters
      • Meta description - 163 characters
      • Meta keywords – 200 characters
      Keywords Links Copy Articles Title xml Sitemaps SEO
    10. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Landing pages Ad text Usability Bidding Split testing Adsense Keywords Google SERPs Results are immediate, and budget related PPC
    11. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense Landing pages Ad text Bidding Keywords
      • Tools
      • Competitors
      • Content
      • 500+ key-phrases
      PPC
    12. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense Short Punchy Title Short Descriptive Appetizer Short URL (~not necessarily URL that you will be using) Landing pages Ad text Bidding Keywords PPC
    13. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
      • CPC
      • Quality Score
      Landing pages Ad text Bidding Keywords PPC
    14. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
      • Quality Score
      • Be Specific
      • No Distractions
      Landing pages Ad text Bidding Keywords PPC
    15. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
      • Content Network
      • Make money
      • Targeted Ads
      Landing pages Ad text Bidding Keywords PPC
    16. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
      • Keep it Simple
      • No distractions (navigation)
      • Goal oriented
      • Purchase Process
      Landing pages Ad text Bidding Keywords PPC
    17. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
      • Two variations differing slightly
      • Two variations targeted at two audiences
      Landing pages Ad text Bidding Keywords PPC
    18. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media
    19. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media
    20. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers & Insights FaceBook insights Social Media
    21. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Quick Start: Google Alerts: www.google.com/alerts ORM
    22. Defining Target Demographic & Tracking Goals
      • Research Industry
      • Define the Audience
      • Track with Analytics
      • Blog followers (where relevant)
      • Scrutinize Conversions
      IQPC: Online &Social Media Marketing How To's : Christine da Silva
    23. Combining eMarketing Strategies & Multi-Channel IQPC: Online &Social Media Marketing How To's : Christine da Silva
    24. Determining ROI IQPC: Online &Social Media Marketing How To's : Christine da Silva CONTENT MEDIA EXPERTISE ROI
    25. Group Exercise & Discussion & Tips IQPC: Online &Social Media Marketing How To's : Christine da Silva
      • Exercise
      • Create title & meta data tags
      • What would you look at to tweak on the site
      • Create PPC advert
      • What mediums would you use to promote this company
    26. Group Exercise & Discussion & Tips IQPC: Online &Social Media Marketing How To's : Christine da Silva Title: Pink Poodles | Toy and Pet Poodles for Adoption | Joburg Description: Pink Poodles, a dedicated poodle website that features stuffed toy and pet poodles for adoption to good homes in and around Joburg South Africa Keywords: pink poodles dog toy pet poodles adoption joburg south africa Pink Poodles for Sale Toy and Pet Pink Poodles for Adoption in Joburg www.pinkpoodles.com
      • SEO
      • PPC
      • Affiliate
      • Social Media
      • eMail Marketing
    27. Case Studies IQPC: Online &Social Media Marketing How To's : Christine da Silva Data removed… please contact creator for more information
    28. IQPC: Online &Social Media Marketing How To's : Christine da Silva Take-aways
      • Define Demographic
      • Research
      • Speak to them where they are
      • Track
      • Analyse
      Christine da Silva www.altersage.com | info@altersage.com skype: altersage | twitter: altersage Linkedin: altersage | Blog: www.altersage.com/blog/

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