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Workshop slides from the AlterSage presentation for the New media Marketing Conference 2008. Features basic 101 overview of the top discussed strategies at conference.

Workshop slides from the AlterSage presentation for the New media Marketing Conference 2008. Features basic 101 overview of the top discussed strategies at conference.

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New Media Marketing Presentation Presentation Transcript

  • 1. Online and Social Media Marketing How To's Christine da Silva Founder & Online Marketing Strategist
  • 2. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva website seo ppc social eMail affiliate ORM onlinePR
  • 3. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Links Copy Articles Google SERPs Title Meta data xml Sitemaps Keywords Longer to see results, but results are sustained SEO
  • 4. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva
    • Tools
    • Competitors
    • Content
    • 60+ key-phrases
    Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
  • 5. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
    • H1 tags
    • 250 – 300 words
    • keywords
    Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
  • 6. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
    • PageRank
    • Inbound links
    • Outbound links
    • Internal links
    • Google Operators
    Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
  • 7. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
    • SEO
    • Links
    • Brand Awareness
    • Article Directories
    • Content Syndication
    Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
  • 8. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
    • Google
    • Yahoo
    • Content
    Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
  • 9. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data
    • Title - 63 characters
    • Meta description - 163 characters
    • Meta keywords – 200 characters
    Keywords Links Copy Articles Title xml Sitemaps SEO
  • 10. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Landing pages Ad text Usability Bidding Split testing Adsense Keywords Google SERPs Results are immediate, and budget related PPC
  • 11. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense Landing pages Ad text Bidding Keywords
    • Tools
    • Competitors
    • Content
    • 500+ key-phrases
    PPC
  • 12. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense Short Punchy Title Short Descriptive Appetizer Short URL (~not necessarily URL that you will be using) Landing pages Ad text Bidding Keywords PPC
  • 13. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
    • CPC
    • Quality Score
    Landing pages Ad text Bidding Keywords PPC
  • 14. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
    • Quality Score
    • Be Specific
    • No Distractions
    Landing pages Ad text Bidding Keywords PPC
  • 15. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
    • Content Network
    • Make money
    • Targeted Ads
    Landing pages Ad text Bidding Keywords PPC
  • 16. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
    • Keep it Simple
    • No distractions (navigation)
    • Goal oriented
    • Purchase Process
    Landing pages Ad text Bidding Keywords PPC
  • 17. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense
    • Two variations differing slightly
    • Two variations targeted at two audiences
    Landing pages Ad text Bidding Keywords PPC
  • 18. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media
  • 19. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media
  • 20. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers & Insights FaceBook insights Social Media
  • 21. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Quick Start: Google Alerts: www.google.com/alerts ORM
  • 22. Defining Target Demographic & Tracking Goals
    • Research Industry
    • Define the Audience
    • Track with Analytics
    • Blog followers (where relevant)
    • Scrutinize Conversions
    IQPC: Online &Social Media Marketing How To's : Christine da Silva
  • 23. Combining eMarketing Strategies & Multi-Channel IQPC: Online &Social Media Marketing How To's : Christine da Silva
  • 24. Determining ROI IQPC: Online &Social Media Marketing How To's : Christine da Silva CONTENT MEDIA EXPERTISE ROI
  • 25. Group Exercise & Discussion & Tips IQPC: Online &Social Media Marketing How To's : Christine da Silva
    • Exercise
    • Create title & meta data tags
    • What would you look at to tweak on the site
    • Create PPC advert
    • What mediums would you use to promote this company
  • 26. Group Exercise & Discussion & Tips IQPC: Online &Social Media Marketing How To's : Christine da Silva Title: Pink Poodles | Toy and Pet Poodles for Adoption | Joburg Description: Pink Poodles, a dedicated poodle website that features stuffed toy and pet poodles for adoption to good homes in and around Joburg South Africa Keywords: pink poodles dog toy pet poodles adoption joburg south africa Pink Poodles for Sale Toy and Pet Pink Poodles for Adoption in Joburg www.pinkpoodles.com
    • SEO
    • PPC
    • Affiliate
    • Social Media
    • eMail Marketing
  • 27. Case Studies IQPC: Online &Social Media Marketing How To's : Christine da Silva Data removed… please contact creator for more information
  • 28. IQPC: Online &Social Media Marketing How To's : Christine da Silva Take-aways
    • Define Demographic
    • Research
    • Speak to them where they are
    • Track
    • Analyse
    Christine da Silva www.altersage.com | info@altersage.com skype: altersage | twitter: altersage Linkedin: altersage | Blog: www.altersage.com/blog/