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Enhance website ROI through usability
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Enhance website ROI through usability

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  • 1. Enhance website ROI through Usability www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage The importance of user experience and conversion psychology in design and development in order to create a website that is appealing to human visitors, search engines, and acts as a proficient sales tool. Christine da Silva - AlterSage
  • 2. How does design and perception affect our choices? www.altersage.com
  • 3. www.altersage.com
  • 4. We were taught “ not to judge a book by its cover …” The truth is… we do www.altersage.com
  • 5. Courtesy www.altersage.com
  • 6. www.altersage.com
  • 7. www.altersage.com
  • 8. www.altersage.com
  • 9. www.altersage.com
  • 10. www.altersage.com
  • 11. The not so great websites out there… www.arngren.net www.altersage.com
  • 12. www.mtn.co.za www.altersage.com
  • 13. www.flysaa.co.za www.altersage.com
  • 14. How do we change perceptions? Start with your website’s design and usability www.altersage.com
  • 15. Good online design defined Not always the best looking but easy to use have high quality content Remember : don’t make your users think … when people know what to do they’ll make you money … so tell them what to do www.altersage.com
  • 16. Good online design defined Courtesy semanticstudios.com The User Experience Honeycomb Courtesy idea-sandbox.com www.altersage.com
  • 17. Good online design defined Experiences happen, whether or not you plan them. When not intentionally designed, There’s a much higher likelihood Of the experience being poor ... www.altersage.com
  • 18. Think like your user www.altersage.com
  • 19. Understanding the target audience www.altersage.com
  • 20. Defining Personas
    • ~ Matching a design to a specific user’s goals
    • Answer questions like:
    • Who - are the primary personas?
    • What - Top scenarios (top tasks / actions)
    • How - what would be the easiest technology for them
    www.altersage.com
  • 21. Think like your User www.altersage.com
  • 22. Identification of website goals
    • Examples
    • Increase leads / sales
    • Sign-up to a newsletter
    • Download a brochure
    • Request product information
    • Fill in a contact form
    www.altersage.com
  • 23.
    • Answer Questions like:
    • What if the user needs to...?
    • Someone may want to...?
    • The system needs these kind of elements to complete the l function
    Identification of functionality www.altersage.com
  • 24. Think like your user www.altersage.com
  • 25. Usability testing www.altersage.com
  • 26. Measure results
    • Visitors
    • Keywords
    • Demographic
    • Interests
    • Goals
    www.altersage.com
  • 27. Measure results
    • Listen!
    • User Feedback:
    • Contact forms
    • Forums
    • Social Media
    www.altersage.com
  • 28. Form Fills KISS Philosophy: No more than 3 clicks to reach goal! www.altersage.com
  • 29.
    • Don’t use splash pages , look pretty but have no real value
    • Don’t use Macromedia Flash Content that embeds links to site pages
    • Don’t use frames
    • Neon Colours
    • Think one-solution fits all
    Design and Usability: What NOT to do www.altersage.com
  • 30.
    • Do maintenance during peak site hours
    • Use cluttered design
    • Don’t use fancy tripple layered dropdown menus
    • Don’t use long and complex URLs generated by dynamic web pages
    • Don’t use too many links on a page
    Design and Usability: What NOT to do www.altersage.com
  • 31. Design and Usability: Do
    • Remember actions take place on the
    • RHS of a web page
    • Pay attention to:
    • Defining your (various) goals
    • Use simple, consistent design
    • 2 /3 column layout
    • Test early and often!
    www.altersage.com
  • 32.
    • And also:
    • Keywords used to find your website
    • Top exit points
    • Bounce rate
    • The time users are spending on pages
    • When you’re running a promotion and people are not clicking l where you want them to click: something is wrong
    Design and Usability: Do www.altersage.com
  • 33.
    • More involved than you may think
    • But not as costly as you may think
    • A way of thinking carried throughout the project
    • Delivers a better solution sooner
    • Streamlines process for efficiency
    • Ability to please different users (Search Engines, Users and Business Owners)
    • Increase profits
    User Experience Role in web ROI Testing one user early in the project , is better than testing 50 near the end... www.altersage.com
  • 34. See The Possibilities Christine da Silva Founding Member and Online Strategist www.altersage.com