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Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
Designing and Implementing an Online Marketing Campaign
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Designing and Implementing an Online Marketing Campaign

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Presented to the students of AAA School of Advertising by Christine da Silva, Founder of AlterSage.com

Presented to the students of AAA School of Advertising by Christine da Silva, Founder of AlterSage.com

Published in: Technology, Business
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  • Why Online as consideration? & Evolution to online.
  • Why Online as consideration? & Evolution to online.
  • Why Online as consideration? & Evolution to online.
  • Why Online as consideration? & Evolution to online.
  • Why Online as consideration? & Evolution to online.
  • Transcript

    • 1. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Online Marketing Campaigns
    • 2. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Know your Audience
    • 3. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Multi Channel Marketing Plan
    • 4. Search Engine Optimisation www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
    • 5. Pay Per Click Advertising www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
    • 6. Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
    • 7. SEM campaigns consist of two phases: www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Initial Maintenance SEO Campaign Maturity: 12 – 18 months PPC Campaign Maturity: 3 months
    • 8. SEO Campaign: Initial Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
      • - Keyword research
      • Competitor analysis
      • Identification of Goals
      - Optimise web pages - Title tags - Meta descriptions - Meta keywords
      • - Link building
      • - Google analytics
      • Usability Analysis
      • Online PR
      Liaise with client : Brand Positioning
    • 9. SEO Campaign: Maintenance Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
      • - Content Tweaks
      • - Online PR
      • - Link building
      • Monthly reporting
      • Online reputation monitoring
      • Account management
    • 10. PPC Campaign: Initial Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Make the Website do all the work - Keyword research and analysis - Research competitiveness of industry - Competitor research - Creations of ads - Creation of persuasive landing pages - Google Analytics
    • 11. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage PPC Campaign: Maintenance Phase
      • - Constant tweaking
      • - Weekly reporting
      • Account management
      • Online reputation monitoring
      • Quality score
    • 12. Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Likened to word-of-mouth marketing - but ten times the power
    • 13. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage People Talk Know your demographic audience and goals before engaging through social media Ensure that brand message is consistent
    • 14. Social Media Campaigns www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
      • Understand the Brand & Consumer
      • Identify Obstacles & previous Grievances
      • Identify Strengths
      • Create the plan
        • Drive Engagement
        • Incentivise
        • Includes:
          • Blogs
          • Online Video / Podcasts
          • Social Networking Websites
          • Social networking Applications
          • Reputation Management
    • 15. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
    • 16.  
    • 17. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
    • 18. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Stand out from the crowd See the possibilities
    • 19. Questions? Want to Work at AlterSage? [email_address] | www.altersage.com Skype and Twitter: altersage

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