www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Online Marketing Campaigns

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Know your Audience

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Multi Channel Marketing Plan

Search Engine Optimisation www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

Pay Per Click Advertising www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

SEM campaigns consist of two phases: www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Initial Maintenance SEO Campaign Maturity: 12 – 18 months PPC Campaign Maturity: 3 months

SEO Campaign: Initial Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage - Keyword research Competitor analysis Identification of Goals - Optimise web pages - Title tags - Meta descriptions - Meta keywords - Link building - Google analytics Usability Analysis Online PR Liaise with client : Brand Positioning

- Keyword research

Competitor analysis

Identification of Goals

- Link building

- Google analytics

Usability Analysis

Online PR

SEO Campaign: Maintenance Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage - Content Tweaks - Online PR - Link building Monthly reporting Online reputation monitoring Account management

- Content Tweaks

- Online PR

- Link building

Monthly reporting

Online reputation monitoring

Account management

PPC Campaign: Initial Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Make the Website do all the work - Keyword research and analysis - Research competitiveness of industry - Competitor research - Creations of ads - Creation of persuasive landing pages - Google Analytics

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage PPC Campaign: Maintenance Phase - Constant tweaking - Weekly reporting Account management Online reputation monitoring Quality score

- Constant tweaking

- Weekly reporting

Account management

Online reputation monitoring

Quality score

Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Likened to word-of-mouth marketing - but ten times the power

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage People Talk Know your demographic audience and goals before engaging through social media Ensure that brand message is consistent

Social Media Campaigns www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Understand the Brand & Consumer Identify Obstacles & previous Grievances Identify Strengths Create the plan Drive Engagement Incentivise Includes: Blogs Online Video / Podcasts Social Networking Websites Social networking Applications Reputation Management

Understand the Brand & Consumer

Identify Obstacles & previous Grievances

Identify Strengths

Create the plan

Drive Engagement

Incentivise

Includes:

Blogs

Online Video / Podcasts

Social Networking Websites

Social networking Applications

Reputation Management

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Stand out from the crowd See the possibilities

Questions? Want to Work at AlterSage? [email_address] | www.altersage.com Skype and Twitter: altersage